Digital Marketing Analyst

Description

Join Team CARFAX as a Digital Marketing Analyst What you’ll be doing:

• Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, and Lifecycle teams
• Create measurement plans and frameworks to support enterprise strategies
• Be the data evangelist who collaborates daily with stakeholders and cross functional teams across the business
• Communicate the effectiveness of new product launches, campaign launches, and site changes
• Wrangle data from online and offline data sources to produce insights around customer cohorts and segments
• Manage the production of reporting, analysis, and report automation
• Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation
• Develop Analytics implementation requirements for development teams to implement on both Web and Mobile Apps.What we’re looking for:
• Minimum 3 – 5 years’ experience with Adobe Analytics
• Solid understanding of the analytics process from strategy to tagging/implementation to reporting
• Results oriented – strong focus on achieving revenue, conversion, sales, and other marketing goals. Ability to use metrics to manage programs and measure success
• Proactive and self-motivated with a strong sense of ownership. Identifies what needs to be done and has a bias toward action and efficiency
• Highly analytical, detail oriented with strong business acumen and foresight
• Proven track record for problem solving and quality assurance (QA)
• Ability to translate, communicate, and distil metrics into a digestible, actionable marketing frameworks
• Proven ability to wrangle data from multiple sources
• Working knowledge of SQL, Python, or R
• Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)
• Experience measuring Paid Media and Lifecycle Marketing performance is a plusWhat’s in it for you:
• Competitive compensation, benefits and generous time-off policies
• 4-Day summer work weeks and a winter holiday break
• 401(k) / DCPP matching
• Annual bonus program
• Great team and collaborative environment
• Casual, dog-friendly, and innovative office spacesDon’t just take our word for it:
• 10X Virginia Business Best Places to Work
• 10X Washingtonian Great Places to Work
• 9X Washington Post Top Workplace
• 3X St. Louis Post-Dispatch Best Places to WorkVacancy Status:

This posting is for an existing vacancy.Base Salary:

The anticipated base salary range for this position is $76,500 to $102,000 annually. Final base salary will be determined based on geographical location, experience, and qualifications.Benefits:Join a company that values your total wellbeing. Carfax offers competitive compensation, comprehensive healthcare coverage, and the chance to make a meaningful impact in an industry-leading organization. Our benefit offerings can be found at:.