Marketing Strategist

Job Title: Marketing Strategist

The Opportunity: We are seeking an individual who is experienced in corporate marketing, and is able to manage a wide range of strategies and tools in support of new revenue development and effective corporate communication. This person should exhibit strong interpersonal relational skills, and effectively manage projects to a desired outcome.

Who We Are: Our people are our strength. As an employee-owned national construction company, we prioritize collaboration, innovation, and continuous improvement. We're committed to fostering a culture of growth and empowerment, where every team member is valued and supported.

What You’ll Do

Primary Responsibilities

• Work with Bowen teams to develop proposal responses
• Review proposal requirement documents issued by owner
• Develop structure and content considering required elements for proposal, client and reviewer audience, existing assets and collateral materials to support the proposal
• Actively manage inputs from multiple stakeholders to drive proposal to completion
• Work in collaboration with the marketing team to continually maintain, protect, and improve Bowen’s brand within and outside of Bowen
• Work collaboratively with the Business Development team and other departments to understand selling and communications challenges, and subsequently develop / execute strategies to overcome them
• Train new employees on the tools available to tell Bowen’s story and share the stories of their projects
• Support corporate communication through newsletters, intranet, and other tools
• Lead projects for development and update of corporate marketing materials and selling tools
• Support other Bowen departments’ efforts in communication
• Evaluate and manage third party-partners and consultants to complete projects
• Produce advertisements and communications, including internal corporate communications
• Drive efficiency within the department to continually expand services and serve multiple stakeholders quickly

Secondary Responsibilities

• Support prequalification efforts with new owners
• Support the update and maintenance of project and resume information
• Support community projects with leadership and communication tools
• Support business development teams with conference needs

Skills and Experience

• Bachelor’s Degree in Marketing or Communications from a 4-year institution. Minimum 3 years experience in marketing. Experience with construction is helpful, but not required.
• Excellent interpersonal skills
• Positivity
• An eye for design and the ability to maintain visual standards of marketing materials
• High level of accountability to self and team
• Ability to produce basic video content
• Ability to work in both printed and digital tools, including: Adobe Creative Suite, Office Suite, Website Manipulation, Salesforce, Google Photos. Adobe InDesign experience is perferred.
• Ability to operate social media channels, and publish appropriate content in company voice
• Accountability to deadlines
• Ability to effectively prioritize requests from within the organization
• Excellent written communication skills
• Curiosity and interest in learning more about Bowen’s construction projects
• Commitment to understand past project work and how it applies to future work
• Ability to speak in front of groups as an ambassador of the marketing department
• Analytical and problem solving skills
• Ability to manage multiple projects and deliverables at once
• Attention to detail and high level of accuracy
• Ability to self-direct efforts

Benefits

• Competitive Base Salary
• Medical, Dental and Vision Insurance
• PTO from Day 1
• 7 Paid Holidays (plus 6 additional half-days), 1 Community Day, 1 Floating Holiday
• Paid Parental Leave
• Annual Discretionary Bonuses
• Employer-paid Life Insurance with supplemental options
• 401k with Company Match
• HSA and FSA options
• Employee Referral Program
• Wellness Program
• Employee Assistance Program (EAP)
• Short and Long-Term Disability
• Family Planning and Adoption Assistance
• Education Reimbursement