Content and SEO Manager

At AspenClean, we’re on a mission to transform the way the world cleans - making it safer, healthier, and more sustainable. We are an award-winning, eco-cleaning company founded in Canada in 2004. Born from a parent’s search for cleaning products that were both safe and truly effective, AspenClean is a pioneer of the green cleaning movement and the first cleaning brand to receive EWG Verified™ certification. Our mission is simple: to create clean, healthy homes without compromise.

Mission

AspenClean is looking for purpose-driven individuals to join our rapidly growing team. As a Content & SEO Manager you will lead brand-focused content strategy and execution.

This role sits at the intersection of brand, ecommerce, and organic growth. You will own and evolve AspenClean’s voice across digital platforms while driving measurable growth through SEO, high-converting ecommerce content, and compelling storytelling.

Our professional cleaning services business (Canada-only) remains important, but this role is primarily focused on product expansion and international growth.

Key Responsibilities

Brand & Product Storytelling

• Lead messaging and positioning for AspenClean’s product line
• Translate USPs into clear consumer benefits
• Create lifecycle email flows (welcome, replenishment, cross-sell)
• Support paid advertising with aligned messaging
• Contribute to campaign concepts and seasonal storytelling
• Develop messaging frameworks for product launches and international markets
• Ensure consistency across ecommerce, retail, email, social, and paid campaigns

SEO & Organic Growth

• Own and execute AspenClean’s focused SEO strategy
• Conduct keyword research and competitive analysis
• Optimize product pages, collections, and landing pages for rankings and conversion
• Develop pillar content and topic clusters to build authority in plant-based home care
• Track and report on organic traffic, rankings, and performance metrics

Ecommerce Content Creation (Hands-On)

• Write high-converting product descriptions and collection pages
• Create comparison pages and ingredient education content
• Develop launch landing pages and promotional campaigns
• Produce long-form SEO blog content aligned with growth goals

International Expansion Support

• Adapt messaging for global markets
• Support localization efforts
• Research cultural positioning considerations
• Ensure brand integrity while scaling internationally

Qualifications

• 4–5 years of in-house or agency experience in copywriting, content, SEO, or product marketing
• Exceptional writing skills across long-form and short-form formats
• Strong understanding of SEO and search intent
• Experience optimizing ecommerce product pages for conversion
• Comfortable balancing creativity with performance metrics
• Comfortable working collaboratively while maintaining autonomy and ownership over projects
• Experience in DTC, CPG, home, wellness, or sustainability brands preferred
• Experience supporting international growth is an asset

Please note, this is an in-house role at our headquarters in North Vancouver, BC.

Employment Type: Full-Time