Digital Marketing and Communications Manager

Job Title: Digital Marketing and Communications Manager

Job Number: 535156

Work type: AP Faculty

Senior management: Architecture, Arts, and Design

Department: Dean, Architecture

Location: Blacksburg, Virginia

Job Description

The College of Architecture, Arts, and Design (AAD) is seeking a digital marketing & communications manager to lead the execution of a cohesive digital strategy across the college’s communications channels. This individual will be a member of the college’s marketing and communications team, charged with telling the story of the college and elevating the work of students, faculty, and staff while engaging a wide spectrum of audiences.

The digital marketing & communications manager will lead efforts within the college to design and maintain a consistent and inspiring online presence that is informed by strategic priorities and elevates ongoing work and activities across websites, social media platforms, emails and newsletters, and other digital content. This position will be responsible for the creation, coordination, and implementation of website design and content within the university’s content management system, tracking analytics to inform strategy. The digital marketing & communications manager will also work to create and curate engaging content for social media platforms that champions student learning, faculty research, and the Virginia Tech brand. Additionally, this individual will serve in an advisory role to train and support other digital platform users across the college to maintain best practices and implement new knowledge and tools.

The ideal candidate will have professional experience working with website content management systems and social media platforms within a marketing and communications framework. An ability to assist with content creation (copywriting, photography, and videography) is also required. The digital marketing & communications manager should be a self-starter who can work independently, multitask, and navigate multiple deadline-driven projects simultaneously.

The digital marketing & communications manager reports to the director of marketing and communications and is a member of the AAD advancement team. As such, the individual’s efforts will be strategically aligned to support the goals and priorities of the college and university and must follow established brand guidelines, university policies and procedures, and accessibility standards.

Required Qualifications

• Bachelor’s degree in information technology, computer science, marketing, media, communications, or related field or related professional experience coupled with a bachelor's degree.
• Demonstrated experience in developing and executing digital content and design strategies to achieve specific goals for targeted audiences.
• Demonstrated experience in developing and managing websites within an enterprise CMS.
• Demonstrated experience managing multiple social media platforms, including Instagram, LinkedIn, Facebook, YouTube, and/or X.
• Demonstrated knowledge and experience utilizing Google Analytics and social media metrics to improve user experience, reach, and engagement.
• Demonstrated excellence in written communication skills, including digital copywriting.
• Demonstrated experience in project management to meet deadlines and manage multiple projects simultaneously.

Preferred Qualifications

• Institutional marketing, or advancement.
• Proficiency in Adobe Ensemble.
• Demonstrated experience utilizing existing templates and components within a CMS, as well as developing custom components and a working knowledge of HTML and CSS.
• Demonstrated proficiency working with a CRM such as BBIS, Slate, Salesforce, or Hobson’s Connect.
• Demonstrated experience working with and improving website SEO.
• Demonstrated proficiency in Adobe Creative Suite.
• Demonstrated experience in taking and editing photos and videos.
• Knowledge of Virginia Tech or other institutional branding and brand elements.
• Demonstrated experience using Wrike or other project management tool.

Overtime Status

Exempt: No Eligible for overtime

Appointment Type

Regular

Salary Information

$65,000-$73,000

Hours per week

40

Review Date

01/26/2026

Additional Information

The successful candidate will be required to have a criminal conviction check.

Please provide a list of publications.

Virginia Tech Carilion School of Medicine

In partnership with Carilion Clinic, Virginia Tech, and the Fralin Biomedical Research Institute at VTC, VTC School of Medicine is a cornerstone of one of the nation’s premier health and biomedical research ecosystems. Located in Roanoke, Virginia, in the heart of the Blue Ridge Mountains, and 40 miles from the Virginia Tech main campus in Blacksburg, VTCSOM provides abundant opportunities to deliver innovative, discovery-based medical education in a community-based, picturesque setting.

Its innovative curriculum includes robust, longitudinal mentored research training and a major curricular emphasis on health systems science and interprofessional practice. Students are attracted to VTCSOM for its 99% match rate, including competitive specialties and programs. With a 2.3% acceptance rate, VTCSOM receives over 6,400 applications and is poised for continued enrollment growth.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability or who has a known limitation due to pregnancy, childbirth, or related medical conditions and desire an accommodation please contact Lisa Howard at [email protected] during regular business hours at least 10 business days prior to the event.