Senior Advanced Digital Analytics Manager

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.

Summary

LG Electronics is seeking a Senior Manager to support analytics initiatives and elevate data storytelling across our digital ecosystem. This role sits at the intersection of analytics, business strategy, and digital experience, shaping how we translate complex data into actionable insights for leadership, merchandising, marketing, and product teams. As part of the Analytics team, you’ll partner closely with marketing, media, e-commerce, and product stakeholders to drive a deeper understanding of consumer behavior, digital performance, and marketing effectiveness across LG.com and other owned digital properties. This individual will provide end-to-end reporting and analytics support as part of the Digital Analytics team to drive growth and optimizations of site merchandising, promotions, functionality, and the overall website experience. The ideal candidate should have a strong data analytics background, with a focus on web analytics within ecommerce and media. This will be a hands-on role helping to build new/maintain existing dashboards, conduct strategic analyses, generate insights from a variety of data types (behavioral, transactional, VOC, etc.) and support the optimization of our overall digital presence. The role will be hands-on analyzing data to drive insights, while bridging advanced analytical techniques with clear narrative communication to stakeholders of all levels.

Responsibilities

The primary focus is proactively developing insights on website user behavior and media performance to drive growth and efficiency
Lead advanced analyses spanning conversion optimization, funnel analysis, attribution modeling, and customer journey insights
Develop and present regular reports on key metrics, performance trends and user engagement to stakeholders
Operationalize multi-touch attribution (MTA), incrementality testing, advanced media measurement for media and site experience
Conduct strategic analyses to measure the ROI and impact of site enhancements, merchandising, media strategy and promotions
Develop and enhance Tableau dashboards related to website user behavior, media performance, sales, promotions, merchandising and performance with a focus on enabling self-service analytics and driving data democratization
Proactively identify website optimization opportunities that can drive testing and site enhancement roadmaps
Leverage advanced analytics techniques (regression analysis, clustering, causal inference, etc.), for forecasting, promotion effectiveness, price elasticity, media spend optimization, segmentation, anomaly detection, and measuring incremental impact of changes
Build clear, visually aligned Tableau dashboards for stakeholders across e-commerce, marketing, and product teams
Conduct competitive analysis to identify industry trends and benchmark website performance
Work closely with cross-functional teams to understand their analytical needs and provide insights to support their objectives
Translate analytical findings into concise executive summaries with actionable recommendations
Train and support team members and cross-functional teams to support self-service analytics

Qualifications

Bachelor’s degree in marketing, Business, Statistics, Data Science, Computer Science, or a related field
10+ years of experience in an analytics role, specifically within an ecommerce and/or media team
Experience with statistical modeling or predictive analytics concepts (regression analysis, clustering, causal inference, etc.)
Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
Proficiency in media platforms such as DV360, SA360, Meta, CM360, Google Ads, etc.
Advanced knowledge of SQL to extract, join, and manipulate large datasets
Working experience with Python or R for large scale data analysis
Advanced Tableau (or equivalent) proficiency, with proven ability to design executive-facing dashboards and insight decks
Experience working with cloud data warehouses such as BigQuery, Redshift, Snowflake, etc.
Experience in testing/experimental concepts in ecommerce and media (i.e. incrementality testing)
Strong skills within Excel (data manipulation, macros, charts, and pivot tables)
Demonstrated ability to operationalize insights across multiple teams (merchandising, product, media, etc.)
Exceptional storytelling skills, capable of distilling data into clear, persuasive business narratives

Recruiting Range

$140,000—$175,000 USD

Benefits Offered Full-Time Employees

No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
Performance based Short-Term Incentives (varies by role).
Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors

Eligible for the relevant benefit programs offered through our partner agencies.

Privacy Notice to California Applicants

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.