Digital Deliverability Specialist

Company Description

LENDEM Solutions is a multi-brand financial services organization operating in highly regulated, performance-driven digital environments. Across our portfolio, trust, visibility, and deliverability are foundational to customer experience, compliance, and growth.

Our brands rely on strong domain reputation, IP health, search visibility, and email deliverability to communicate with customers throughout the lifecycle. This role exists to protect and scale that digital trust layer.

Role Description

The Digital Deliverability Specialist is responsible for owning and optimizing LENDEM’s outbound communication and domain reputation ecosystem across multiple brands. This includes email deliverability, domain and IP health, SEO-related domain signals, online reputation management, and rotation infrastructure.

This role reports directly to the Chief Marketing Officer and works cross-functionally with Marketing, Analytics, Technology, Risk, Compliance, and Customer Experience to ensure LENDEM’s digital footprint remains trusted, compliant, and resilient.

Key Responsibilities

Domain Reputation, SEO & Digital Trust

Monitoring & Analysis

• Monitor brand mentions, reviews, backlinks, and sentiment across Google, Yelp, social platforms, forums, blogs, and complaint sites.
• Track domain-level trust signals that impact both SEO performance and email deliverability.
• Identify patterns that may affect search rankings, sender reputation, or consumer trust.

SEO & Domain Health Oversight

• Monitor domain health indicators including indexing status, backlink quality, domain authority trends, and spam signals.
• Partner with SEO and Content teams to mitigate toxic backlinks, duplicate content risks, or reputation-driven SEO penalties.
• Ensure domain usage across email, web, and marketing channels supports long-term authority and trust.

Content & Response Management

• Craft compliant, professional responses to negative reviews and public feedback.
• Support creation of positive trust-building content across owned channels.
• Ensure messaging tone, cadence, and clarity reinforce brand credibility and reduce complaint risk.

Strategy & Risk Mitigation

• Develop proactive strategies to strengthen domain trust across search, email, and public perception.
• Identify reputational threats early and coordinate mitigation efforts across teams.

Reporting & Insights

• Produce recurring reports on reputation health, SEO trust signals, and domain risk indicators.
• Translate qualitative and quantitative data into actionable recommendations for leadership.

Email Deliverability, Domain Rotation & IP Health

Deliverability Operations

• Own email deliverability performance across all brands, campaigns, and lifecycle stages.
• Manage domain and IP rotation strategies to protect sender’s reputation and inbox placement.

Domain & IP Health Management

• Monitor IP reputation, domain reputation, sender scores, complaint rates, bounce rates, and blocklist activity.
• Investigate and resolve deliverability issues before they impact scale or compliance.
• Maintain clean sending practices aligned with ISP expectations.

Domain & IP Warming Programs

• Design and execute structured warm-up plans for new domains and IPs.
• Maintain a healthy inventory of aged, pre-warmed backup domains.
• Strategically rest or retire domains when reputation thresholds are at risk.

Automation & Infrastructure

• Implement automated systems for rotating sending domains, IPs, inboxes, and traffic volume.
• Partner with Engineering and ESPs to ensure technical configurations support resilience and scalability.

Monitoring & Optimization

• Closely track inbox placement, throttling, spam filtering behavior, and ISP feedback loops.
• Continuously test and optimize sending patterns, authentication (SPF, DKIM, DMARC), and volume distribution.

Cross-Functional Collaboration & Governance

• Work closely with Marketing to align deliverability, SEO, and reputation strategy with campaign planning.
• Partner with Analytics to identify trends, anomalies, and optimization opportunities.
• Collaborate with Risk and Compliance to ensure all digital communications meet regulatory and ethical standards.
• Support Customer Experience teams by identifying deliverability or reputation-driven communication issues.

Required Skills & Core Competencies

Core Expertise

• Email Deliverability & Lifecycle Marketing
• Domain Reputation & IP Health Management
• SEO Fundamentals & Domain Authority Signals
• Online Reputation Management
• Digital Marketing & Growth Operations
• Data Analysis, Reporting, and Trend Interpretation
• Communication & Public Relations

Technical & Platform Experience (Preferred)

• ESPs: SendGrid, Amazon SES, Mailgun, or similar
• Deliverability Tools: Google Postmaster, Microsoft SNDS, spam monitoring platforms
• SEO Tools: Google Search Console, Ahrefs, SEMrush, or similar
• Review & Reputation Platforms: Google Business, Yelp, Trustpilot
• Automation and workflow systems

Qualifications

Required

• 3–5+ years of experience in deliverability, lifecycle marketing, SEO-adjacent, or technical digital marketing roles
• Demonstrated experience managing domain health, IP reputation, and inbox placement at scale
• Strong analytical skills with the ability to interpret complex trust and performance signals
• Excellent written communication skills for public responses and internal reporting
• Ability to operate calmly and decisively during incidents or performance degradation

Preferred

• Experience in fintech, financial services, or other regulated industries
• Experience supporting multi-brand, high-volume sending environments
• Familiarity with compliance-driven communication frameworks

What Success Looks Like

• Strong, stable inbox placement and sender reputation across all brands
• Healthy, authoritative domains supporting both SEO and email performance
• Early detection and mitigation of reputation, SEO, or deliverability risks
• Clear, trusted reporting that informs leadership decisions
• A resilient digital trust infrastructure that supports long-term growth

Why Join LENDEM Solutions

• High-impact role reporting directly to the Chief Marketing Officer
• Ownership of a mission-critical function spanning email, SEO, and reputation
• Opportunity to influence strategy across a growing multi-brand portfolio
• Collaborative, data-driven environment where expertise is respected
• Plano, TX-based role with in-office collaboration and hybrid flexibility

About LENDEM Solutions

At LENDEM Solutions, we don’t just talk about innovation — we build it, together. Behind every bold idea, breakthrough solution, and delighted customer is a team of driven individuals empowered to make an impact. Our people are not just part of the company — they are the company.

We believe your career should be a launchpad, not a ladder. That’s why we foster a workplace where curiosity is rewarded, creativity is championed, and growth is non-negotiable. Whether you're refining your skills or charting new territory, you’ll have the tools, mentorship, and freedom to do your best work.

As we grow, we grow together. Across every department, team, and role, our commitment to excellence starts with a deep commitment to you. From inclusive hiring to intentional development, competitive benefits to a culture of belonging, we’re building a workplace that reflects the diverse world we serve and the future we’re shaping.

If you're ready to challenge the status quo, thrive in a collaborative environment, and make a real difference — your next chapter starts with LENDEM Solutions.