Healthcare Marketing Strategy Manager- (CRM and Salesforce Marketing Cloud experience) - Detroit, MI - Onsite -Hybrid

Job Title: Healthcare Marketing Strategy Manager- (CRM and Salesforce Marketing Cloud experience) - Detroit, MI - Onsite -Hybrid

Are you a Marketing Manager seeking a dynamic and rewarding opportunity? Our client, a leading company in Healthcare, is looking for a talented Senior to join their growing team in Detroit, MI.

About Kyyba:Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence

delivering high-quality resources and top-notch recruiting services, enabling businesses to

effectively respond to organizational changes and technological advances.

At Kyyba, the overall well-being of our employees and their families is important to us. We are

proud of our work culture which embodies our core values; incorporating value, passion,

excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We

empower our employees with the resources, incentives, and flexibility that they need to support

a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced

compensation structure combined with career development.Kyyba is recruiting for the below mentioned position with our direct client which is one of the major Healthcare Payers in the US.

Description

Position is hybrid with some in-person meetings occurring in Detroit offices.

Engagement Description –

Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions. This role leads omni-channel marketing initiatives to help drive business results for major health care payer and its internal business partners. Marketing and engagement includes acquisition, retention, adoption, use and behavior change objectives.

• Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers.
• Manage omni-channel marketing projects to target specific audience segments.
• Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas.
• Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives.
• Lead and manage day-to-day internal client relations and consulting.
• Participate in and deliver presentations to various initiative workgroups and business partners forums.

Top 3 Required Skills/Experience –

• Experience in business-to-business and consumer multi-channel marketing strategy
• Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred.
• Experience in project management and development and execution of marketing plans is required.

Required Skills/Experience – The rest of the required skills/experience. Include:

• Experience in Multi-channel marketing
• Familiarity with CRM Lifecycle
• Ability to work effectively in a team environment.
• Strong organizational, planning, analytical, presentation and communication skills.
• Ability to identify customer insights that drive behavior change.
• Ability to lead and coordinate work groups.
• Ability to present solutions and ideas for unique challenges.
• Other related skills and/or abilities may be required to perform this job.

Preferred Skills/Experience – Optional but preferred skills/experience. Include:

• Master's Degree in related field preferred.
• Healthcare experience preferred.
• CRM Salesforce certification and/or training

Education/Certifications – Include

• Bachelor's Degree in related field required.
• Minimum of five (5) years experience in related field.

Kyyba is an Equal Opportunity Employer.

Kyyba does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Minorities / Females / Protected Veterans / Individuals with Disabilities are encouraged to apply. All employment is decided on the basis of qualifications, merit, and business need.”

It is the policy of Kyyba to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact Kyyba at 248-813-9665

Rewards

Medical, dental, vision

401k

Term life

Voluntary life and disability insurance

Optional Pre-paid legal plan

Optional Identity theft plan

Optional Medical and dependent FSA

Work-visa sponsorship

Opportunity for advancement

Long-term assignment with opportunity for hire by client

SELECT AWARDS

• An INC 5000 company for 10 years
• Corp! Michigan Economic Bright Spots
• Crain’s Detroit Business Top Staffing Service Companies in Detroit
• TechServe Alliance Excellence Award- IT and Engineering Staffing & Solutions
• Best of MichBusiness winner in HR Wizards & Partnerships
• Metro Detroit Elite Category: Recruitment, Selection & Orientation for 101 Best & Brightest
• 101 Best & Brightest Companies to Work for in Michigan