Freelance Digital Marketer

Digital Marketer is needed in Wilkes-Barre, United States.

Client: Accessibility Advantage LLC

Location: Wilkes-Barre, PA

Contract: Temporary, Part-time, Contract

Job Description

Accessibility Advantage LLC is a fast-growing mobility and accessibility company specializing in stair lifts, wheelchair lifts, home elevators, and accessible home solutions. We generate high-value leads and operate in a competitive service market where inbound phone calls are the primary sales driver. We are looking for a results-driven digital marketing consultant to manage and optimize our lead generation systems. This is NOT a social media position. Our business relies on paid search, conversion tracking, and landing page optimization. Our goal is simple: increase qualified inbound phone calls and booked estimates while reducing cost per lead.

Responsibilities

• Manage and optimize Google Ads (AdWords) campaigns (Search + Local Services preferred)
• Oversee a large monthly advertising budget and improve ROI
• Implement and manage conversion tracking using CallRail
• Track call quality and attribute leads to campaigns/keywords
• Build and optimize landing pages using Unbounce (or similar landing page builders)
• Conduct keyword research and negative keyword optimization
• Improve local SEO rankings (Google Business Profile, service pages, citations)
• Reduce cost per lead and cost per booked appointment
• Provide monthly reporting showing:
• Cost per lead
• Cost per call
• Conversion rate
• Keyword performance
• Coordinate with our internal sales team to evaluate lead quality

Requirements

• Proven experience managing Google Ads accounts ($10,000+ monthly budget minimum)
• Experience with CallRail or call tracking platforms
• Experience building landing pages (Unbounce, Leadpages, or similar)
• Experience tracking conversions and setting up attribution
• Understanding of service-area businesses and local lead generation
• SEO knowledge (on-page SEO, local SEO, Google Business optimization)
• Ability to explain performance metrics in plain English

Strongly Preferred

• Experience in home services, medical equipment, accessibility, construction, or HVAC
• Experience generating inbound phone leads (not ecommerce)
• Google Analytics / GA4 experience
• Google Tag Manager experience
• Understanding of lead qualification and sales funnels

Posted 4 days ago