SEO Specialist

For one of our client, we are seeking a detail-oriented and analytical SEO Specialist to join our digital marketing team. The ideal candidate will be responsible for optimizing the client's websites and online contents to improve search engine rankings, increase organic traffic, and enhance overall online visibility. This role offers an exciting opportunity to work with a dynamic team focused on innovative digital strategies, including e-commerce platforms and content management systems like WordPress. The SEO Specialist will play a key role in developing and executing effective SEO campaigns, utilizing various tools and techniques to achieve measurable results.

Responsibilities

• Conduct comprehensive keyword research to identify high-impact search terms aligned with business goals.
• Optimize website content, metadata, and HTML tags to improve search engine rankings and user engagement.
• Manage and analyze website performance using tools such as Google Search Console, Google Analytics, Adobe Analytics, and Google Tag Manager.
• Implement technical SEO improvements, including site speed optimization, mobile responsiveness, and structured data markup.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into website updates and new projects.
• Monitor industry trends and algorithm updates to adapt strategies proactively.
• Assist in developing digital marketing campaigns that leverage SEO insights for maximum reach and effectiveness.
• Maintain an understanding of e-commerce platforms and how SEO can enhance online sales performance.

Skills

• Proficiency in HTML, CSS, JavaScript, and WordPress content management system.
• Strong knowledge of SEO principles, keyword research techniques, and metadata optimization.
• Experience with Google Search Console, Google Analytics, Adobe Analytics, and Google Tag Manager for tracking and reporting.
• Familiarity with technical SEO audits and implementing on-page and off-page optimization strategies.
• Ability to analyze data effectively to inform decision-making and strategy adjustments.
• Knowledge of digital marketing concepts with a focus on e-commerce environments is a plus.
• Excellent communication skills for collaborating across teams and presenting insights clearly. This position offers an engaging environment where innovative thinking is valued, providing opportunities for professional growth within the digital marketing field.

Job Type: Fixed term contract

Contract length: 6 months

Pay: $40.00-$50.00 per hour

Expected hours: 8 per week

Work Location: Remote