Manager, Digital Marketing (Email)

Position Summary...

What you'll do...

Immigration sponsorship is not available for this role. Applicants must be authorized to work for any employer in the United States without current or future visa sponsorship.

Location: This position is not eligible for remote work. You will be based onsite at our Sam's Club office in Bentonville, Arkansas.

About the Role

Join Sam’s Club Marketing as a Manager, Digital Marketing (Email) and own execution of data-driven and membership driven email campaigns. This role will be responsible for managing and optimizing the execution of email campaigns, ensuring they align with overall marketing objectives – including driving membership loyalty, strengthening renewal conversion, and enhancing brand awareness. You’ll translate strategy and creative into flawlessly executed, personalized campaigns—ensuring every send is tested, QA’d, approved, and delivered with confidence.

What You’ll Do

• Manage multiple, complex, and concurrent projects, coordinating across stakeholders to ensure that all deliverables and timelines are being met.
• Lead end-to-end execution of email campaigns, including creative development, targeting, set-up, testing, launch, reporting, and ongoing optimization.
• Develop clear, strategic creative briefs that articulate campaign goals, brand story, and content needs by leveraging both static and dynamic assets.
• Support and implement A/B and multivariate tests to optimize email content, targeting, and sending strategies.
• Own channel and campaign reporting, ensuring accurate data capture, performance tracking, and insight delivery.
• Analyze campaign results and create hindsight reports, presenting learnings and data-driven recommendations to inform future planning and test roadmaps.
• Prepare weekly and monthly updates highlighting key initiatives, program health, and performance trends for internal teams.
• Collaborate on personalization and segmentation strategies, helping refine targeting to improve engagement and impact.
• Partner cross-functionally with product, engineering, data science, creative, and external vendors to streamline processes and ensure seamless execution.
• Bring external knowledge and stay current on industry trends, engaging in conferences and with vendors to develop innovative growth & retention strategies.

What You’ll Bring

• 3–5+ years of hands-on experience executing email marketing campaigns, including personalization, segmentation, and channel activation.
• Deep knowledge of email best practices, including channel creative, templating, segmentation strategies, and dynamic content.
• Strong technical and data fluency, with the ability to merge data and segmentation logic with creative assets to deliver personalized, high-impact messaging.
• Proficiency with analytics and reporting tools, with the ability to analyze campaign performance and translate insights into actionable recommendations.
• Proven success developing and managing highly targeted, customer-centric campaigns, managing the full lifecycle from planning through execution and optimization.
• A strategic mindset paired with strong tactical execution, able to balance long-term vision with day‑to‑day delivery needs.
• Passion for testing, learning, and data-driven decision-making, continuously advancing channel capabilities such as targeting and personalization.
• Exceptional communication skills, demonstrating flexibility, adaptability, professionalism, and calm under pressure.
• Ability to thrive in a large, matrixed organization, managing multiple stakeholders, shifting priorities, and rapid decision cycles.
• Excellent organization and attention to detail, with strong time management, prioritization, and multi-tasking abilities.
• Self-motivated, proactive, and eager to learn, consistently seeking opportunities to improve processes and outcomes.
• Experience performing end-to-end QA to ensure flawless campaign execution and delivery.

Preferred Experience and Qualifications

• Bachelors degree in Business, Communications, or related field.
• Vendor management experience.
• Basic understanding of digital marketing principles and analytics.
• Ability to work collaboratively in a team environment and manage multiple tasks simultaneously.

About Sam's Club

Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners. Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.

Future Ways of Working

Our company's success can be attributed to our employees. While technology has allowed us to be effective while working remotely, there is no substitute for being in the office together; it helps to shape our culture, collaborate, innovate, build relationships, and move more quickly. We strive to provide flexibility in order to promote a healthy work-life balance but recognize that in-person interactions are important to our culture and shared success. We'll meet in person on a regular and purposeful basis.

Benefits

Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer

Sam’s Club is an Equal Opportunity Employer – by choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, ideas and opinions while being welcoming of all people.

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

#LI-onsite

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $80,000.00 - $155,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

ㅤ

ㅤ

ㅤ

ㅤ

‎

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Advertising, Marketing, Working on cross-functional teams or projects

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.