B2B Marketing Director

Overview We're looking for a strategic, data-driven B2B Marketing Director to lead demand generation, lead nurturing, and sales enablement across a key business segment. You'll design and deliver full-funnel marketing strategies that attract, engage, and convert enterprise clients across the energy, industrial, and commodities space. You'll thrive here if you love complex B2B environments - where long sales cycles, strategic targeting, and measurable growth are the game. Working hand-in-hand with Sales, Product, and Digital teams, you'll turn marketing into a direct growth driver. What You'll Do: Own the B2B marketing strategy and annual growth plan, tied directly to pipeline and revenue goals. Build multi-channel campaigns (digital, content, social, events, ABM) that drive qualified leads and conversions. Partner with Sales to deliver account-based marketing programs that target and win high-value clients. Lead the promotion of industry events, webinars, and conferences that build brand authority and engagement. Oversee lead nurture and automation workflows, optimising every stage of the funnel. Analyse campaign data to uncover insights, prove ROI, and continuously optimise. Be the go-to marketing lead for your business area, working closely with cross-functional teams What You'll Bring: 12+ years of B2B marketing experience, with a proven record in demand generation and conversion. Deep understanding of complex sales cycles and how to align marketing with commercial growth. Exposure to energy, industrial, or commodities sectors (Middle East or Africa experience is a plus). Skilled in marketing automation and CRM tools like HubSpot, Salesforce, or Eloqua. Expertise across digital, content, and ABM campaigns that deliver measurable results. Strong communicator and storyteller - able to simplify complex ideas for senior audiences. Analytical, agile, and collaborative - someone who leads by influence and thrives on innovation. Salt is acting as an Employment Agency in relation to this vacancy.