Search Engine Optimization (SEO) Manager

PC Connection, Inc. d/b/a Connection has opening for Search Engine Optimization (SEO) Manager in Merrimack, NH. Remote work options available. Develops and leads the Search Engine Optimization (SEO) content strategy, SEO architecture strategy, and SEO backlink building strategy. Educates content and website stakeholders on the importance of SEO and best practices, as well as conducting keyword research and competitive intelligence, while adhering to search engine guidelines. Works with internal and external partners to earn quality links to website content while ensuring adherence to ethical standards. Keeps up-to-date on the SEO industry, focusing on how content, website infrastructure, and backlinks impact organic search (i.e. algorithm changes, search engine best practices, competitive analysis). Conducts keyword research, site content audits, Meta data optimization, site infrastructure and performance audits, internal link building, HTML/XML sitemap updates, and backlink audits, identifying areas for improvement and competitive inequalities. Partners with the business (Marketing, Creative, TSG/ISG) to optimize website content. Works with the ECommerce team (Product/Project Managers, UI/UX Architects, Web Developers) on website enhancements. Works with Product Management to encourage links from partner websites (i.e. Microsoft.com). Maintains list of key performance indicators (KPIs) for the organic search channel (i.e. search ranking, organic traffic). Monitors content change, technical change, and backlink change impact on SEO KPIs. Assesses overall SEO performance (and estimates content, site architecture, and backlink impact) and makes content, technical, and backlink adjustments as needed. Oversees SEO content vendor relationships, technical SEO vendor relationships, and backlink building vendor relationships and stays abreast of new opportunities (i.e., SEO copywriting training and site crawl auditing). Assures departmental processes are performed in compliance with applicable Sarbanes-Oxley controls as needed. Must have Bachelors or foreign degree equivalent in Marketing, Business Administration, or related and 12 months of experience as a Search Engine Optimization (SEO) Specialist or related, including 12 months of experience with use of website analytics solutions such as IBM Digital Analytics (Coremetrics) or Google Analytics. 12 months of experience with Search Engine Optimization (SEO) management platforms with ability to effectively manage the day-to-day tasks of optimizing enterprise-level ecommerce websites; 12 months of experience with search engine algorithms, ranking strategies, and optimization techniques with ability to ensure website content adheres to best practices; and 12 months of experience with an analytical (data-driven) approach to plan, execute and review website improvement projects. Send CVs to Connection, Attn: Margaret Malone, 730 Milford Rd, Merrimack, NH 03054. Must reference job title and code: SEO-XY.

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