Automotive Digital Marketing Specialist

UNLIMITED POSSIBILITIES AHEAD.

Position: Digital Marketing Strategist

Status: Full-Time

Dealership: NewRoads a division of OpenRoad Auto Group

Department: Marketing

We believe in doing good for our customers and for ourselves. Whether it’s launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are at every turn with OpenRoad.

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest-growing automotive retail groups in the country (representing 22 automotive brands across 33 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their roles.

If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today!

The position requires flexibility to work full-time in Newmarket Ontario , and travel regularly to client meetings in person across Ontario dealerships

A Career at OpenRoad Means You’ll Enjoy

• Opportunity to work with a variety of OEM BRANDS: Acura, Audi, BMW, Chevrolet Cadillac Buick GMC, Chrysler Dodge Jeep Ram, Genesis, Honda, Hyundai, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen
• Amazing associate Incentives
• Internal and External, Training & Development opportunities for skill development and growth
• Be part of collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
• Comprehensive Extended Health and Dental plan; tailored toward Associate wellness
• Recognition and Engagement Events!

RESPONSIBILITIES

· Work with the marketing account executives and dealership general managers, to create monthly digital strategies for a portfolio of assigned dealerships

· Work with corporate digital marketing manager to create and assess new digital marketing opportunities

· Work collaboratively with internal marketing team – marketing accounts, creative, content, digital products

· Own major digital marketing projects to generate more engagement, leads and revenue

· Recommend and execute monthly digital advertising campaigns for dealership sales and fixed operations growth

· Manage digital marketing budgets and recommend spending improvements

· Create campaign and content landing pages using web platform CMS

· Use on-page SEO for web content, and local SEO to optimize online listings

· Implement PPC campaigns through Google, Facebook, and others – search, display, video

· Leverage UX reports, analytics reports, and A/B testing to optimize campaign performance

· Deal effectively with digital media vendors and digital agencies

· Set core KPIs and track across all digital channels on account

· Prepare comprehensive monthly digital reports and analyses

· Communicate monthly post-campaign reports to stores

· Ensure compliance with OpenRoad and OEM brand standards

· Assign budget codes on invoices for accounts payables to process digital marketing expenses

· Maximize eligibility for coop funds from OEMs

· Perform other duties as assigned by management

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED

· 2+ years of experience in the Digital Marketing field

· Advanced proficiency of digital advertising channels: Google Ads, Facebook Ads, and others

· Advanced proficiency of web platforms: GA4, DataStudio, Semrush, etc.

· HTML, CSS, on-page SEO

· Automotive experience an asset

· Understanding of local digital markets an asset – Brampton, Newmarket, London

· Valid Class 5 Driver’s License

We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

This job posting is for an existing position within our organization, and we are actively seeking qualified candidates to fill this role. We prioritize transparency in our hiring practices and strive to provide applicants with clarity regarding each opportunity’s nature and purpose.

OpenRoad Auto is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Accommodations are available on request for candidates taking part in all aspects of the selection process.

We thank all applicants in advance, however, only those considered for an interview will be contacted

JOIN US AND GROW WITH US!