Shopify SEO Specialist

Job Description (Optimized to Attract the Right People)

Shopify SEO Specialist (Long-Term)

We're looking for an experienced Shopify SEO specialist to help grow organic traffic and revenue for an established ecommerce brand.

This is a long-term role, not a one-off project. We already understand SEO and have clear priorities — we're looking for someone who can own SEO execution inside Shopify, identify real opportunities, and consistently move the needle.

You'll be working directly with the founder/marketing lead. Strategy and direction are clear; we need an expert who can execute, optimize, and iterate without hand-holding.

What You'll Be Responsible For

Phase 1: Audit & Core Optimization

Audit existing Shopify SEO setup

Optimize

Product pages (titles, meta, on-page content)

Collection/category pages

Internal linking structure

Image alt tags

Shopify-specific SEO settings and constraints

Identify missed SEO opportunities unique to Shopify

Phase 2: Existing Content Optimization

Review and improve existing blog content

Update posts for

Keyword targeting

Search intent

On-page optimization

Internal linking

Phase 3: Ongoing Content & Growth

Keyword research (commercial + informational)

Propose an SEO/content roadmap (we'll review and approve direction)

Write or outline SEO content (scope dependent)

Ensure content is

Published correctly in Shopify

Internally linked

Submitted and indexed via Google Search Console

Monitor performance and iterate based on results

What You Must Be Good At

Shopify SEO (this is not a WordPress-focused role)

Working directly inside Shopify admin

Products

Collections

Tags

URLs

Understanding Shopify's SEO limitations and how to work around them

Keyword research and prioritization

On-page SEO that supports ecommerce revenue (not just traffic)

Google Search Console

Tools like Ahrefs, SEMrush, Surfer, or similar

Clear written English communication

You do not need to be a developer, but you must be technically competent enough to identify issues and opportunities inside Shopify.

How We Work

Strategy and priorities come from us

You own SEO execution and recommendations

We have a Shopify VA/developer available for publishing or technical changes if needed

Clear communication, no micromanagement

This role will start at 5–10 hours per week and can grow over time if it's a great fit.

This Role Is a Good Fit If You

Have real experience growing organic traffic on Shopify stores

Prefer long-term partnerships over short gigs

Think strategically, not just task-by-task

Are comfortable owning SEO from research → execution → iteration

Strong, fluent written English is required. You'll be writing and editing SEO content directly.

This Role Is NOT a Good Fit If You

Only write blog posts without understanding ecommerce SEO

Don't have hands-on Shopify experience

Rely solely on checklists without prioritization

Are looking for a quick, short-term project

Budget

Hourly rate: $50–$75/hour, depending on experience.

Anti-Bot / Proof-of-Reading Section (Very Important)

To apply, please include all of the following

Examples of Shopify stores you've worked on (and what you specifically did)

Your experience specifically with Shopify SEO (not just SEO in general)

The primary SEO tools you use

Answer this question at the top of your proposal

In 2–3 sentences, explain one key way Shopify SEO differs from WordPress SEO.

Applications that do not answer this question will not be reviewed.

Contract duration of more than 6 months. with 40 hours per week.

Mandatory skills: Search Engine Optimization, SEO Keyword Research, On-Page SEO, SEO Audit, Organic Traffic Growth, Content SEO, Technical SEO, SEO Setup & Configuration, SEO Strategy, AI Content Writing