Head of Marketing (Temp)
EvolusEOLS) is a performance beauty company with a customer-centric approach focused on delivering breakthrough products.
We are seeking an experienced and driven Director, Omnichannel Marketing, to join our Marketing Team reporting to Executive Director, Omnichannel and Consumer Marketing.
This role oversees the digital marketing across social media, paid media, CRM, SMS, SEO and web marketing, resulting in campaigns that increase brand perception, acquire new customers and improve customer retention. You will work closely with other departments including professional product marketing, customer education, creative, sales, digital product, legal and regulatory teams.
In this role, you will be challenged to drive the success of Evolus in an effort to build a brand like no other.
Digital marketing strategy and execution
Develop digital marketing strategies aligned with brand franchise goals and customer lifecycle stages to increase customer lifetime value
Manage campaigns, overseeing content marketing and execution across digital channels
Develop a deep understanding of aesthetics HCP segments (e.g., injectors, practice owners, and clinical staff), including behaviors, motivations, and decision drivers, to inform targeted digital strategies, personalized content, and lifecycle-based engagement
Budget and resource management and allocation
Content Strategy and Execution
Oversee the omnichannel content strategy and channel execution that supports product marketing objectives
Understand legal, regulatory and medical affairs promotional guidelines provided; lead the interpretation and negotiation of promotional review feedback while guiding the creative teams on effective incorporation into final digital assets
Continue to optimize content and user experience in digital assets across the customer journey
Performance Analysis and Optimization
Define and measure key performance indicators with end-to-end attribution to optimize digital campaign ROI, using tools like Google Analytics, SalesForce, SEMrush, etc.
Conduct content A/B testing to improve performance
Oversee channel analytics and reporting and provide executive summaries of digital campaign performance, with recommendations for future optimizations
Recommend new technologies, martech tools, AI and workflows that improve content and channel performance
You are data-driven and creative; passionate about engaging customers with relevance across their digital journey
You are curious and continually learning, staying current on digital communication technology and innovation
As a small, agile team, you may often wear many hats and are responsible for the full execution of your programs
Office Location - Newport Beach (hybrid onsite Tuesday, Wednesday and Thursday)
Up to 5% - 10% travel
Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field
10+ years demonstrated experience running digital marketing campaigns
Experience in pharmaceutical or regulated industry, with understanding of medical/legal/regulatory review processes for FDA-regulated products
Experience managing a team
Strong editing skills with attention to detail and brand consistency
Proficiency with marketing automation platforms (SalesForce Marketing Cloud); analytics tools (Google Analytics, SEMrush); content collaboration platforms (Figma, Trello, Monday)
Strong presentation skills, ability to distill digital performance into executive dashboards and present insights to leadership
Excellent organization, communication, and project management skills
You are eligible for an annual bonus compensation plan, terms and conditions apply.
Stay happy and healthy with our competitive suite of medical, dental and vision benefits to help you feel your best and be your best. We also provide those benefits you shouldn’t have to worry about, from employer covered life insurance to short-term disability. You may also be eligible for new hire equity and long-term incentives in the form of RSUs, stock options, and/or discretionary bonuses. Travel or relax and come back feeling refreshed with our flexible paid time off program for exempt employees and a paid time off accrual plan for non-exempt employees. Did we mention the holiday soft closure between the Christmas and New Years holidays? Additional perks include regularly catered team meals at our Evolus Headquarters, a fully stocked kitchen (Kombucha & Coffee included), and the opportunity to join an organization where our values of Grit, Impact, Fun, and Transparency are displayed daily.
Legal & Diversity Statement
Evolus takes pride in being a company on the forefront of innovation, while being committed to conducting its business with the highest degrees of integrity, professionalism, and social responsibility. Here at Evolus, we don’t just work together, we’ve built a culture of inclusion! Because of this, you’ll find yourself immersed in an environment that not only promotes respect, collaboration and team building, but a community too.
Job Type
- Job Type
- Full Time
- Location
- Newport Beach, CA, United States
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