Ad Operations & Media Buying Specialist

About the position

Are you an experienced paid media strategist who loves turning ad dollars into measurable business impact? The Better Business Bureau is seeking an Ad Operations & Media Buying Specialist to lead campaign execution and performance optimization across Google, Meta, YouTube, programmatic platforms, and additional channels. This role is ideal for someone with 3–5 years of hands-on paid media experience, experienced enough to have learned from real-world wins and mistakes, yet hungry for growth, ownership, and the chance to guide clients toward meaningful results. As a key member of our Marketing Solutions team, you will plan, launch, optimize, and analyze campaigns that help local businesses thrive. If you're a data-driven thinker who can translate metrics into clear business value, we want to meet you.

Responsibilities

• Own the full lifecycle of digital advertising campaigns, including setup, management, and optimization across Google Ads, Meta Ads Manager, YouTube, and programmatic DSPs.
• Buy and manage media across multiple channels, ensuring best-fit strategies for each client’s objectives.
• Implement pixel tracking, custom audiences, and conversion tracking through tools such as Google Tag Manager and platform-specific tracking solutions.
• Continuously optimize toward performance KPIs (CTR, CPC, CPA, ROAS, etc.) and proactively identify opportunities to improve campaign efficiency.
• Troubleshoot delivery, tracking, and implementation issues with a solution-oriented mindset.
• Partner with account managers, creative teams, and analytics to ensure seamless campaign execution and cohesive client experience.
• Build compelling dashboards and performance reports that translate numbers into business impact, not just metrics.
• Stay on top of digital advertising innovations, algorithm shifts, attribution updates, and industry best practices.

Requirements

• 3–5 years of hands-on paid media experience (in-house or agency). You’ve managed campaigns, learned from missteps, and understand how to optimize at scale.
• Google Ads and Meta Ads certifications required.
• Demonstrated experience buying across multiple channels, ideally including some exposure to traditional or outdoor media.
• Deep understanding of Google Ads, Meta Ads Manager, YouTube, and/or programmatic buying.
• Familiarity with web analytics, conversion tracking, Google Tag Manager, and pixel implementation.
• Advanced Excel/Google Sheets skills, you can build reports and dashboards that actually tell a story.
• Strong communication skills with the ability to translate “CPMs and CTRs” into “here’s what this means for your business.”
• Highly organized, deadline-driven, and able to manage multiple campaigns in a fast-paced environment.

Nice-to-haves

• Agency experience is a strong plus, especially if you’re comfortable juggling multiple clients and explaining performance in client-friendly terms.

Benefits

• Medical, Dental, and Vision Insurance Plans (Dental and Vision base plans with premiums 100% paid for by BBB)
• 100% employer-paid life and long-term disability insurance
• Optional insurance plans (short-term disability, additional life, etc.)
• Paid Time Off (PTO) as of your date of hire.
• Paid holidays, plus your birthday off with pay.
• Safe Harbor (immediate vesting) 401(k) plan with up to 6% company match