Global Marketing Director-Alta Genetics

Job Description

As the Alta Global Marketing Director, you will have the opportunity to develop, execute, and manage the marketing strategies and initiatives that support our commercial business, across our four global commercial regions. This role will focus on building and reinforcing brand awareness, strengthening customer engagement, powering demand generation and executing innovative portfolio marketing strategies that result in business growth across key markets, both retail and wholesale.

You will lead and mentor the Alta Brand Marketing Team to develop impactful marketing initiatives/strategies that will drive our business trajectory. Our ideal candidate is a dynamic and results-driven senior-level marketing leader with a deep understanding of global agricultural markets and expertise in both traditional and digital marketing channels.

Areas of Focus

Develop and Execute Alta's Global Marketing Strategy:

• Own the strategic marketing communications planning process that contribute to sales and market share growth across our North America, LATAM, EMEA, and APAC Regions.
• Strategize, conceptualize and drive the execution of global marketing campaigns and initiatives to meet the needs of our global commercial Regions and that drive customers deeper into the Alta sales funnel
• Develop and manage the Alta global marketing budget in collaboration with strategic partners
• Define and report on marketing benchmarking and KPIs
• Implement a feedback matrix with customer and Regions

Brand Management and Positioning

• Creation, development, and evaluation of execution and impact of global marketing strategies
• Build strategic support for the Alta global wholesale partners to enhance their connection to our Alta Brand
• Steward the Alta brand identity
• Own the development of the Alta global brand guidelines
• Lead efforts to enhance brand visibility and perception

Demand Generation and Lead Acquisition

• Strategize, design, build and optimize lead generation campaigns
• Work collaboratively with commercial team leadership to ensure marketing strategies

Digital Marketing and Innovation

• Collaborate with the URUS Marketing team on digital marketing strategies which focus on the customer journey
• Own the global website design, UX and platform for all Alta retail country websites
• Stay up to date with the latest digital marketing trends and technologies, ensuring the regional marketing strategy integrates innovative solutions.

Market Research and Insights

• Conduct ongoing market research to gather insights into customer preferences, emerging trends, and competitor activities across our global commercial regions
• Shape Alta's long-term commercial and brand strategy into actionable business recommendations

Global Marketing Stakeholder Leadership & Management:

• Engage, persuade, build relationships and earn trust across the URUS matrix organization
• Lead the development of co-marketing partnerships with key industry partners
• Create and demonstrate strategic marketing initiatives that turn customers and employees into Brand advocates

Team Leadership and Development

• Lead, mentor, and inspire a team of marketing professionals
• Foster a culture of collaboration, creativity, and accountability.
• Support a continuous learning and development environment

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 10+ years of Marketing experience with at least 5 years focused on conceptualizing and leading strategic marketing initiatives
• 10+ years of people leadership experience; proven ability to lead and motivate a high-performing marketing team.
• Proven experience in driving successful marketing strategies on a global scale, preferably in the agriculture industry.
• MBA or advanced degree preferred
• Ability to travel both domestically and internationally, approximately 40%
• Proven experience in driving successful marketing strategies on a global scale, preferably in the global agricultural industry
• Strong experience leading the strategy and execution in both digital and traditional marketing channels
• Experience managing budgets and delivering ROI-focused marketing campaigns
• Expertise in using analytics and CRM tools (e.g., Google Analytics, HubSpot, Salesforce)

About Us

Alta Genetics is a global leader in the production, marketing, and distribution of beef and dairy cattle genetics worldwide, with retail operations in 14 markets and partners in more than 55 wholesale markets. We provide dairy and beef consulting services and solutions in cow activity and health monitoring, calf nutrition, reproduction, and herd management programs. Through industry-leading training and development programs, Alta Genetics aspires to be the most resourceful, valuable, and trusted partner for progressive dairy farms and beef ranches that nourish the world through sustainable and profitable operations.

Alta has deep roots in the industry through its origin within the URUS family of companies. URUS is a holding company with cooperative and private ownership and is positioned at the heart of the dairy and beef industry. Its family of companies include Alta Genetics, GENEX, Genetics Australia, Leachman Cattle, Jetstream, PEAK, SCCL, Trans Ova Genetics and VAS, with each having its own unique identity, products, and services. These companies work globally to provide cutting-edge dairy and beef genetics, customized reproductive services, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. URUS Group has 26 operating companies in 15 countries and employs approximately 2,400 people.