Marketing Analytics Consultant - Financial Services

About Us

Accenture Song drives innovation and growth for our clients by enhancing customer engagement. Our expertise ranges from product design and experience strategy to advanced marketing analytics and campaign execution. We empower clients to navigate change with speed, utilizing the cutting-edge blend of creativity, technology, and intelligence that sets us apart.

The Opportunity

As a Marketing Analytics Consultant, you will be an essential member of our marketing data & AI team. Your focus will be on creating measurement strategies, executing performance reports, and delivering insights that drive business results. You should be an analytical thinker with excellent communication skills, capable of transforming complex datasets into clear, impactful insights.

Key Responsibilities

• Campaign Measurement & Performance Analytics:
• Develop and refine marketing campaign measurement frameworks across various channels.
• Analyze campaign data to uncover trends and optimization opportunities.
• Ensure consistent metrics and definitions across all reporting outputs.
• Evaluate attribution methods aligned with client goals and industry standards.
• Reporting & Insight Delivery:
• Create dashboards and reports that effectively communicate marketing performance insights.
• Conduct detailed analyses on channel performance and audience behavior.
• Assess media effectiveness across all channels, reporting on impressions and cost metrics.
• Work with data from digital platforms (Google, Meta, DSPs) to gain insights into customer engagement and conversions.
• Support the preparation of presentations for stakeholders at all levels.
• Data Quality & Governance:
• Review and document data sources utilized for campaign analytics.
• Partner with technical teams to identify data gaps and ensure data integrity.
• Implement data quality standards and governance practices.
• Cross-Functional Analytics Support:
• Collaborate with diverse teams within Accenture Song to deliver integrated analytics solutions.
• Identify analytics opportunities to enhance content creation and customer journey analysis.
• Work with subject matter experts to ensure holistic approaches to client outcomes.

Basic Qualifications

• 3+ years in marketing data analytics and campaign measurement, particularly in consumer and digital data.
• Proficient in data assessment methodologies and integrating various data sources.
• Experience in documenting analytics requirements and writing user stories.
• Knowledge of data governance and quality standards.
• Familiarity with data engineering concepts.
• 1+ year of experience in providing analytics support to Financial Services clients.

This position is based at Accenture's office, with details available upon request. We offer competitive compensation and a comprehensive benefits package.

About Accenture

Accenture is a global leader in professional services, partnering with organizations to enhance their operations and accelerate growth. We prioritize innovation and continuously invest in talent to deliver industry-leading solutions that create sustainable value.

Our Commitment to Diversity

We believe in fostering a culture of inclusion and diversity, recognizing the unique perspectives that contribute to our success.