Product-Led Growth Marketing Manager

A company is looking for a PLG Campaign Marketing Manager to own and scale product-led growth motions.

Key Responsibilities

Own PLG campaign strategy and execution across key moments like demo requests, evaluation, activation, and expansion

Build and run lifecycle campaigns across in-product messaging, email, and light outbound

Track performance, run experiments, and iterate based on product usage and revenue data

Required Qualifications

4-7+ years of experience in growth, lifecycle, or product marketing

Proven experience running PLG or lifecycle campaigns for a technical product

Strong messaging instincts able to simplify complex products

Comfort working closely with Product, Sales, and RevOps

Data-driven mindset with strong experimentation skills