Marketing Analytics Consultant

A company is looking for a Marketing Analytics Consultant to support various clients with data-driven insights.

Key Responsibilities

Design and implement marketing analytics frameworks to measure performance across channels

Set up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel)

Build and maintain dashboards and reporting to monitor KPIs and campaign performance

Required Qualifications

Strong foundation in marketing analytics and performance measurement

Experience with analytics and attribution tools (e.g., GA4, AppsFlyer, Mixpanel, Amplitude, Segment)

Experience building dashboards using tools such as Looker, Tableau, or similar

Familiarity with attribution methodologies (multi-touch attribution, incrementality testing, MMM)

Ability to synthesize large datasets into actionable insights