Digital Marketing and E-commerce Coordinator

**Job description**

This role is responsible for executing digital marketing directives from the Brand Manager and HQ for Hamilton Canada, ensuring seamless coordination and support of all local E-Commerce activities to optimize sales. The Digital Marketing and E-Commerce Coordinator drives digital marketing strategy and vision, acting as the primary contact for end consumers and internal departments regarding all Hamilton digital marketing and E-Commerce activities.

• *Benefits**:
• Health benefits, including dental and vision coverage
• RRSP contributions with company match
• Company discount
• Life insurance
• Paid Vacations
• Paid sick days
• *Responsibilities include**:
• *Digital Marketing**
• Prepare and distribute newsletters, manage mailing lists.
• Partner with vendors and ensure third-party sites consistently uphold Brand Guidelines.
• Collaborate with Hamilton HQ, Sales Team, and Brand Manager to develop and implement a digital marketing strategy.
• Manage SEO (keywords and descriptions) and leverage web analytics (Google Analytics) to drive traffic and engagement.
• Evaluate media campaign performance and forecast digital marketing efforts, leveraging market research to identify emerging trends and optimize strategies.
• *E-Commerce**
• Conduct manual checks on pending orders and ensure timely release.
• Analyze ecommerce metrics to propose strategic, data-driven changes.
• Oversee and maintain Hamilton’s ecommerce product assortment and stock, in collaboration with the Operations team.
• Update e-commerce site content, highlight new collections, and monitor site traffic to drive engagement. Coordinate with Hamilton HQ on product display, site layout, and copy.
• Liaise with various departments (Finance, IT, warehouse, etc.) to troubleshoot issues with checkout processes, inventory quantities, price inaccuracies, payment issues, delivery dates, and ensure precise financial and transactional data capture.
• *Customer Support**
• *Inventory Management**
• Coordinate with the Brand Sales Coordinator to reserve appropriate inventory quantities for e-commerce.
• Liaise with the warehouse and logistics team to follow up on pending orders, shipment address changes, returns, exchanges, and transfers.
• *Profile**:
• Ability to manage customer service cases from inception to completion.
• Strong sense of tact and diplomacy, with professional communication skills in English (French is a plus).
• Flexible and open approach to tasks.
• Collaborative, able to build relationships with other teams and departments.
• Energetic and passionate about the brand and company, with an interest in continuous improvement and idea sharing.
• *Professional requirements**:
• 2+ years’ experience in digital marketing and e-commerce.
• Bachelor’s degree in Business, Marketing, Public Relations, or Communications.
• Understanding of the digital shopping process and customer experience.
• Knowledge of back-office management, payment processes through PSP and acquirers.
• Local knowledge of digital marketing activities.
• Proficiency in web analytics.
• Ability to handle multiple projects and adapt to shifting priorities.
• Highly analytical and data driven.
• Proficient in Magento or other CMS, SAP, Sprinkler, Photoshop, MS Office Tools (Excel, PowerPoint), Google Analytics, Google Webmaster, Calleo, and Social Media analytics (Facebook & Instagram