Job Title: Performance Marketing Specialist (Shopify | Meta Ads & Google Ads) About Us We are an

Job Overview

We are seeking a dynamic and results-driven Performance Marketing Specialist to elevate our digital advertising efforts across multiple platforms, including Shopify, Meta (Facebook and Instagram), Google Ads, and more. In this role, you will craft and execute innovative marketing campaigns that drive traffic, boost conversions, and maximize ROI for our e-commerce brand. Your expertise in paid media, analytics, and digital strategy will be instrumental in scaling our online presence and achieving ambitious growth targets. If you thrive in a fast-paced environment and are passionate about performance marketing, this opportunity is perfect for you!

Responsibilities

• Develop, implement, and optimize paid advertising campaigns across Shopify, Meta Ads (Facebook & Instagram), Google Ads (including Google AdWords and Bing Ads), Twitter Ads, and other digital channels.
• Conduct comprehensive keyword research to identify high-performing keywords that enhance campaign effectiveness and SEO strategies.
• Manage media buying activities, including budget allocation, bid management, and campaign pacing to ensure maximum ROI.
• Utilize web analytics tools such as Google Analytics, Google Tag Manager, and other SEO tools to monitor campaign performance and user behavior.
• Perform conversion rate optimization by analyzing data trends and adjusting campaigns to improve click-through rates (CTR) and conversion metrics.
• Coordinate with creative teams to develop compelling ad creatives that align with brand messaging across social media platforms.
• Track campaign performance using detailed reports, providing insights for continuous improvement and strategic planning.

Qualifications

• Proven experience in performance marketing with a strong understanding of PPC (pay-per-click) campaign management across platforms like Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and DoubleClick.
• Solid knowledge of SEM (Search Engine Marketing), SEO (Search Engine Optimization), media planning, and media buying strategies.
• Familiarity with digital marketing tools such as Google Analytics, Google Tag Manager, SEO tools, and affiliate marketing platforms.
• Strong analytical skills with the ability to interpret data from web analytics to inform campaign decisions.
• Experience managing advertising budgets effectively while maximizing campaign performance.
• Knowledge of e-commerce platforms like Shopify or similar online storefronts is highly desirable.
• Excellent communication skills with the ability to collaborate across teams for integrated marketing efforts. Join us as a Performance Marketing Specialist to craft impactful campaigns that captivate audiences and accelerate our brand’s growth!

Job Types: Full-time, Temporary

Pay: $1,000.00 per month

Work Location: Remote