Ecommerce Manager

Position Summary

Laura Park Designs is a fast-growing lifestyle brand known for signature prints and thoughtfully designed home products, sold direct-to-consumer and through a strong wholesale network of independent retailers and major partners. We are seeking an Ecommerce Manager to own and manage our Shopify site, ensuring it is accurate, high-performing, and optimized for growth.

This role is responsible for owning the conversion and site performance side of the business, overseeing the day-to-day execution and optimization of our ecommerce experience with a focus on driving revenue, improving customer journey, and maximizing on-site performance. It is a hands-on role requiring both strategic thinking and detailed execution across merchandising, site operations, and digital optimization.

Core Responsibilities

The Ecommerce Manager will oversee all product data within Shopify, including tags, collections, and metafields. Responsibilities include coordinating and optimizing product detail pages, including descriptions, structure, content clarity, and SEO for products and collections to ensure pages are compelling, accurate, and conversion-focused. The role will also execute backend product setup, maintain templates and product specifications, and manage internal product tracking systems.

This position owns site merchandising and customer journey optimization, including maintaining product listings, optimizing collections for product discovery, improving site navigation and merchandising strategy, and conducting regular audits to improve site structure and usability. The Ecommerce Manager will be responsible for monitoring and improving conversion rate, average order value, and overall site revenue performance, proactively identifying opportunities to enhance the on-site shopping experience and customer path to purchase.

Management of the pre-order program, including product availability and ETA accuracy, is also a key responsibility. This role will execute pricing and promotional strategies across Shopify, Faire, and MarketTime, including markdowns, bulk updates, and sitewide sales, and ensure all product launches are fully executed across collections, pricing, merchandising, and site content.

Maintaining product accuracy is critical, including managing variants, materials, colorways, product visibility, and lead times, as well as performing quality assurance on all product pages prior to launch.

Job Requirements

3–5 years of ecommerce experience, preferably within a DTC or lifestyle brand

Strong hands-on Shopify experience

Experience managing large product catalogs with multiple SKUs and variants

Ability to work across multiple sales channels

Strong attention to detail and organizational skills

Ability to manage competing priorities and execute efficiently

Experience with ecommerce tools, integrations, and basic automation

About Laura Park

Laura Park Designs is a growing lifestyle brand rooted in original artwork and a love of pattern. What began as paintings has evolved into a full collection of thoughtfully designed home and lifestyle products that bring a sense of warmth, personality, and ease to everyday living. Our pieces are known for their signature prints, layered color, and a collected, lived-in feel that resonates with customers looking to create spaces that feel like home.

Our assortment includes bedding, pillows, tabletop, and home accessories, all designed with a focus on quality, craftsmanship, and cohesive storytelling across categories. We sell directly to our customers through our ecommerce site and partner with a strong network of independent retailers, along with major department stores. This balance allows us to grow while staying connected to both our customers and our retail partners.

We are a collaborative, hands-on team that works closely across design, merchandising, marketing, and operations to bring new products to life. From early concept through launch, we care deeply about the details—how a product looks, how it’s presented, and how it ultimately lives in someone’s home. As we continue to grow, we are focused on building a thoughtful, well-run business that supports both creativity and strong execution.