Coordinator, SEO

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary

We are seeking a passionate SEO Coordinator to join our Digital Acquisition team. You will play a crucial role in implementing SEO strategies to enhance our organic search visibility, product listings and website traffic. You will work closely with cross-functional teams to ensure the accurate, consistent, and efficient management of website, product and store information while driving improvements in data quality and usability. The ideal candidate will possess a solid understanding of fashion retail SEO best practices, technologies and recent industry changes.

Key Responsibilities

• Website SEO Strategy Implementation: Conduct keyword research, implement on-page optimization techniques, audit and update meta information, and work with the Digital Marketing team to drive organic search visibility, traffic and improve CR.
• SEO Channels: Help develop and implement SEO strategies on additional channels such as YouTube, TikTok and LLMs (large language models). Help with the implementation of backlinks or PR campaigns and improve site authority.
• Local SEO: Create, verify, and maintain store information on different digital platforms. Coordinate with our creative and paid media teams to implement store opening strategies on SEO channels.
• Reporting: Maintain our SEO calendar, document activities and create SEO performance reports on a recurring basis. Create and present competitive analysis reports to our cross-functional teams.
• Reputation Management: Collaborate with our digital team to constantly improve our presence and rankings on different digital reputation management platforms.
• Collaborate closely with the Paid media team to improve shopping listings, SEM campaigns, keyword research, trends and performance reports.

Qualifications

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field;
• Proven SEO and/or website coding experience is an asset;
• Experience with website analytics tools (e.g., Google Analytics, Google Search Console, SEM Rush, Screaming Frog, Google My business, WebTrends);
• Strong analytical skills and experience in interpreting performance data;
• Experience in other aspects of marketing, such as customer growth and promotion, is a plus;
• Stay updated on the latest trends and best practices in SEO;
• Bilingualism (French and English) is required for daily communication with suppliers, employees, and stakeholders, both within and outside of Quebec.

At GDI, You Will Be Part Of a Growing Organization That Understands The Importance Of Investing In People And Offers You

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…

No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.