EF

Sale & Marketing Manager

Ella Furniture Sdn Bhd

About the Role

We are looking for a result-driven Sales & Marketing Manager to lead both sales performance and marketing execution across showrooms and digital channels. This role is critical to drive revenue growth, customer traffic, and brand positioning, while ensuring strong alignment between marketing activities and actual sales results.

Key Responsibilities

1. Sales Growth & Performance

  • Drive monthly and yearly sales targets across all showrooms
  • Monitor sales team performance, closing rate, and AOV
  • Develop strategies to increase:
  • Walk-in traffic
  • Conversion rate
  • Upselling & package sales
  • Work closely with showroom managers to ensure strong execution on ground

2. Marketing Strategy & Execution

  • Plan and execute 360° marketing strategy (Online + Offline)
  • Manage:
  • Digital Ads (Meta, Google, TikTok)
  • Social Media & Content
  • Live Selling & Influencer/KOL
  • Events & Roadshows
  • ATL (Radio, Billboard, PR)
  • Ensure marketing activities generate quality leads and real sales

3. Lead & Funnel Management

  • Oversee full customer journey:
  • Lead generation → WhatsApp → Showroom visit → Closing
  • Improve:
  • Lead quality
  • Response speed
  • Conversion tracking
  • Work with team on CRM / WhatsApp flow (ManyChat / automation)

4. Campaign & Promotion Planning

  • Plan monthly campaigns:
  • Promo packages (Living + Dining + Kitchen)
  • Seasonal campaigns (Raya, Year End, etc.)
  • Ensure strong offer + storytelling + urgency
  • Monitor ROI on all campaigns

5. Team Leadership

  • Lead Sales & Marketing team including:
  • Asst Sales Managers / Sale Team
  • Digital Marketing team
  • Content & Social Media team
  • Events / KOL
  • Set KPI, monitor performance, and coach team
  • Ensure discipline, SOP compliance, and execution quality

6. Data & Reporting

  • Track and report weekly:
  • Sales by showroom
  • Leads & cost per lead
  • Conversion rate
  • AOV (Average Order Value)
  • Marketing ROI
  • Use data to optimize campaigns and sales strategy

Requirements

  • Minimum 5 years experience in Sales / Marketing / Retail Management
  • Strong understanding of:
  • Retail sales operations
  • Digital marketing & ads
  • Customer behavior
  • Proven track record in achieving sales targets
  • Strong leadership, communication & problem-solving skills
  • Experience in furniture / home living / interior industry is an advantage

Pay: RM6,000.00 - RM7,500.00 per month

Application Question(s)

  • Whats your expected salary ?

Work Location: In person

Job Type

Job Type
Full Time
Location
Shah Alam, Selangor, Malaysia

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