Director, Digital & E-Commerce

Digital commerce is no longer a supporting channel.

For many consumer brands, it is becoming the core growth engine.

We are looking for an E-Commerce Lead/ Director to drive digital transformation and build Malaysia into a digital commerce hub for a leading global Consumer Healthcare organization.

This role will shape how brands grow across e-commerce, omnichannel marketing, digital capability, and innovation.

Think of this role as the architect of digital growth.

What this role will drives

🛒 E-Commerce Growth

• Build and lead the MSB e-commerce task force
• Develop the annual digital transformation strategy
• Drive omnichannel GTM strategies and O+O opportunities
• Track performance across GMV, channel growth, and digital KPIs

📊 Digital Strategy & Insights

• Monitor the evolving digital and social commerce landscape
• Identify growth opportunities across brands and platforms
• Translate data and analytics into actionable strategies

🚀 Digital Innovation

• Partner with external platforms such as Google, Meta, media agencies, and eRetailers
• Pilot breakthrough digital innovation programs
• Drive experimentation and new growth models

🧠 Capability Building

• Build a digital-first mindset across the organization
• Develop training programs and frameworks for multi-channel marketing
• Coach internal teams to integrate digital innovation into brand strategies

⚙️ Digital Ecosystem Development

• Lead development of CRM, loyalty, and data infrastructure
• Optimise performance marketing and digital media ecosystems
• Adapt global digital frameworks for local market growth

Ideal background

✔ Experience leading digital commerce / e-commerce strategy

✔ Strong understanding of multi-channel marketing and omnichannel GTM

✔ Proven track record delivering GMV growth and commercial performance

✔ Experience managing complex cross-functional digital initiatives

✔ Ability to influence senior stakeholders and drive transformation

This role is ideal for someone who wants to shape the future of digital commerce for global brands in Malaysia and beyond.