Digital Content and Brand Ambassador

Position Overview

Woodland Tools is on the hunt for a Digital Content & Brand Ambassador who brings more than a polished feed and a ring light. We’re looking for someone with energy, grit, and the kind of creativity that doesn’t just capture attention, it earns it. This role blends sharp strategy with full-on brand presence. You won’t just manage our social channels; you’ll be the face, the voice, and the spark behind them.

If stepping in front of the camera feels as natural as stepping up to the work, you’ll fit right in. You’ll create content that feels real, raw, and built for the people who actually put tools to use. You’ll host live streams, shoot product videos, and represent Woodland Tools at industry events, trade shows, and Anywhere There’s Work To Be Done.

Your mission? Build a community around the tools that don’t quit. Tell the stories behind them. Show the craft, the hustle, and the pride that go into everything we make. If you’re ready to carry the Woodland voice into the world, and make it loud, we want to meet you.

What you will do

Digital Content and Social Media Management (60% of the time)

Develop and execute a comprehensive social media strategy tailored to each platform (e.g., Instagram, Facebook, YouTube, TikTok, LinkedIn).
Plan, create, schedule, and publish daily content (posts, stories, reels, long-form videos) that aligns with brand messaging and marketing goals.
Monitor social channels, engage with the online community, respond to comments and DMs, and drive conversation.
Analyze social media performance metrics, generating regular reports to optimize content strategy and increase engagement and reach.
Manage digital campaigns, including working with influencers and paid promotions.

Brand Advocacy & Public Relations (40%)

Act as the primary on-camera representative for Woodland Tools. This includes filming product demonstrations, tutorials, 'behind-the-scenes' content, and brand updates.
Host live video sessions, Q&As, and product launches, bringing energy and authenticity to the brand.
Travel to and represent Woodland Tools at industry events, trade shows, and customer appreciation gatherings (travel required, estimated at 6-8 times per year.)
Serve as the "voice of the brand"—able to confidently articulate our company values, product features, and competitive advantages to both small and large audiences.
Collaborate closely with the Marketing and Product teams to ensure public messaging is consistent and accurate.
Interface and collaborate with external PR agencies, media outlets, and industry partners to secure interviews, manage press opportunities, and ensure consistent brand representation in earned media.

What you will need to bring

1-3 years of proven experience in social media management, content creation, or digital marketing.
Exceptional on-camera presence: Must be comfortable, articulate, and engaging in front of an audience (live and recorded).
Excellent written and verbal communication skills.
Strong understanding of current social media trends, algorithm changes, and best practices.
Proficiency in content creation tools (video editing, graphic design, etc.) is a plus.
Passionate about the tools/gardening and willing to learn the technical aspects of our products.

Mandatory Video Submission

A link to a publicly accessible video (e.g., YouTube, Vimeo) is required for application review. Please ensure your submission includes both components below and does not exceed 3 minutes total:

Skills Showcase Reel (Max 2 minutes): This should be a dynamic reel demonstrating your best on-camera work. If you have experience presenting products, teaching a skill, or hosting an event, feature those clips. We are looking for confidence, clarity, and energy.
Woodland Tools Fit Video (Max 1 minute): A brief, unscripted segment where you speak directly to the camera and tell us:
Why you are passionate about the tools/hardware industry.
Why you would be the ideal Digital Content & Brand Ambassador for Woodland Tools.

What we provide

A fast growing organization with great opportunity for career advancement
Flexible PTO
Robust health, dental and vision insurance plans
401K plan
Dynamic and fast paced environment with

About Woodland Tools Co

Woodland Tools Co. is a growing, design-forward tool company based in Madison, Wisconsin. We are proud to be a 1% for the Planet Member and are dedicated to creating high-quality, durable, and innovative tools that help people get more done, whether in the garden, on the jobsite, or wherever hard work happens.

At Woodland, we believe time spent outdoors, working with your hands, connects us to our communities, our planet, and ourselves. We take pride in helping our customers make their mark in an ever-changing world. We’re an Anywhere There’s Work to Be Done™ company, and we’re looking for team members who share our passion for meaningful, hands-on work.

Woodland Tools Co. is a proud Equal Opportunity Employer