Manager Marketing and Brand Strategy

JOB REQUIREMENTS: Job Purpose This position is responsible for driving

the company\'s marketing and brand strategy to elevate market presence,

deepen customer engagement, and support business growth. The Manager

oversees integrated marketing initiatives-including product marketing

and brand positioning-while leading a high-performing team. This role

blends strategic and creative thinking with hands-on, data-driven

execution across multimedia and stakeholder channels to build a

Compelling And Consistent Brand Experience. Core Responsibilities Note

This list is not all-inclusive. Team Leadership and Talent Development

\*Manage and mentor a team of marketing professionals; provide coaching,

feedback, and performance development. \*Ensure marketing team

understands brand positioning; key messages; marketing strategies, tools

and channels; and customer programs. \*Foster a collaborative,

inclusive, and results-driven team culture aligned with company values.

\*Ensure cross-functional alignment across marketing, communications,

and business units. Marketing Strategy and Brand Leadership \*Develop

and execute comprehensive marketing strategies that align with business

goals, customer needs, and market opportunities. \*Lead marketing

efforts for high-visibility projects, program and product launches, and

strategic campaigns. \*Lead brand positioning efforts to clearly

articulate the company\'s value proposition, differentiators, and

strategic vision. \*Oversee the development and management of marketing

deliverables from lead generation to post-customer enrollment, ensuring

consistent messaging and brand positioning. \*Oversee planning calendar,

advertising and market development efforts. \*Monitor market trends,

customer insights, and competitive activity to inform strategy, and

drive innovation and business growth. \*Define and track strategic KPIs

for marketing campaigns, leveraging performance analytics and ROI

insights to drive continuous optimization. Deliver actionable data

insights to leadership, enabling informed decision-making and alignment

with broader business objectives. \*Manage budgets, timelines, and

vendor relationships to ensure efficient execution of marketing

campaigns and to achieve performance targets. Strategic Storytelling &

Campaign Innovation \*Lead the creation of integrated marketing

campaigns across digital, print, video, and social platforms. \*Oversee

development of high-impact content including product customer-focused

collateral and brand storytelling. \*Manage editorial or campaign

calendars and ensure timely execution of marketing deliverables.

\*Deliver a customer-focused approach to development of messaging and

assets. \*Bring a creative mindset and proven ability to develop fresh,

innovative ideas to marketing strategy and execution. \*Collaborate with

the cross-functional teams to lead the\... For full info follow

application link. AA/EOE-Minorities/Females/Gender Identity/Sexual

Orientation/Disabled/Vets \*\*\*\*\* APPLICATION INSTRUCTIONS: Apply

Online: ipc.us/t/A9972FD36B45436F Qualified females, minorities, and

special disabled veterans and other veterans are encouraged to apply.