Head of Growth for E-commerce Brand

We are seeking a dynamic Head of Growth to spearhead our e-commerce brand's growth strategy. In this role, you will own the entire customer acquisition funnel, optimizing channels to drive profitable growth while meeting our CAC:LTV targets. The ideal candidate has a proven track record in e-commerce growth marketing and a deep understanding of analytics. You will collaborate closely with marketing, product, and sales teams to implement innovative strategies that enhance customer engagement and drive conversions.

Responsibilities

Acquisition and Funnel Optimization

• Own the entire DTC Growth function and drive profitable acquisition to hit the brand’s CAC:LTV targets.
• Oversee monthly budgets as we scale from $500k to $1MM per month across Paid Social (Meta), Search (Google Ads), and new growth channels.
• Drive continuous CRO, funnel planning, offer testing, and get into the weeds of media buying.
• Build, test, and scale creative strategies with fast iteration cycles using data-driven feedback loops.

Retention & Lifecycle Optimization

• Collaborate closely with the Fractional Head of Retention to own email/SMS, loyalty/retention strategies, and overhaul post-purchase flows.
• Implement systems to significantly reduce subscription churn and maximize LTV through Klaviyo.
• Conduct cohort analysis to identify trends and opportunities for improving customer retention.

Data, Reporting & Budget Ownership

• Fully own the P&L responsibility for marketing and growth budgets.
• Build dashboards and systems for real-time visibility into operational KPIs.
• Analyze funnel drop-offs, CAC:LTV ratios, and cohort data using the modern DTC stack (e.g., Triple Whale, Polar Analytics, GA4).

Team and Agency Management

• Manage internal talent and scale the growth team with A-players.
• Hire and manage best-in-class agencies and freelancers where needed.
• Help instil a culture of performance, pace, and excellence across the team.