E-Commerce Marketing Manager

The Opportunity: Marketing Manger – E-Commerce

On-site: 5 days week

Tony Curtis & Associates Inc. is actively interviewing for the position E-Commerce Marketing Manager for an innovative, quality-oriented women’s wear brand in the heart of Toronto. The ideal candidate will have an e-Commerce or business-related degree, a passion for fashion, and will bring 3-5 years of similar experience to this role. This role is crucial for optimizing our client’s online sales channels and ensuring a seamless customer experience, combining strategic thinking and hands-on execution. If you are a results-driven professional passionate about e-commerce, digital marketing, in-store channels and have a proven history of driving growth, we’d love to hear from you.

Tony Curtis & Associates Inc. thanks all applicants, however, only those legally authorized to work in Canada will be contacted.

Key Responsibilities

.Develop and execute integrated marketing strategies across paid, organic, influencer, and retail channels

· Manage monthly marketing calendars, product launch plans, and promotional campaigns (incl. Black Friday, Boxing Day, and seasonal drops)

· Lead influencer marketing: outreach, negotiation, contracts, content approval, performance tracking

· Oversee brand storytelling, ensuring consistency across website, email, social media, and retail experiences

· Analyze performance data (Meta Ads, Google Analytics, email metrics) and create actionable insights to optimize conversions and CAC

· Collaborate with the creative team to produce compelling brand assets

· Work closely with the retail store team to drive foot traffic and increase in-store conversions

· Manage budgets, track spending, and ensure high ROI for marketing efforts

· Report weekly and monthly on KPI’s, growth strategy and campaign performance

Required skills and qualifications

· Bachelor’s degree in Business, Marketing, E-Commerce, IT, or a related field

· 3-5 years of experience as an e-commerce manager or in a similar e-commerce or digital marketing role

· Strong understanding of online sales platforms

· Proficient in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools

· Solid communication and organisational skills, with the ability to manage multiple projects

· Analytical mindset with the ability to derive actionable insights from data

· Experience with inventory management and supply chain management

Pay: $70,000.00-$80,000.00 per year

Application question(s)

• Are you legally authorized to work in Canada?
• Do you have an E-Commerce business related degree or background specific to the fashion industry Business to Consumer?
• Will you bring 3-5 industry related E-Commerce and Digital Marketing experience to this role specific to Key Responsibilities as outlined?

Work Location: In person