Digital Shelf Copywriter, SEO

We are looking for a content specialist to create high-quality, SEO-optimized content that compels shoppers

with engaging narratives. If you geek out on digging into emerging technical requirements that drive success

across platforms—why not hit us up? We’re looking for someone both comprehensive and detail oriented.

• *What We Do**

FOR OUR CLIENTS

• Create high-quality, optimized content, and revise existing content based on SEO-based insights for eComm retailer

product pages(Retailers such as Amazon, Walmart, Target, etc.) Asks sound like:

• “Assess our SEO and copy strategies across key eRetailers”
• “Ensure we are indexing in search effectively for multiple product pages at scale”
• “Help us understand how to implement multiple retailerspecific SEO tactics across various tiers of products within our portfolio”
• “How is our sku performing from a search perspective compared to the category?”
• Develop a process for researching keywords and writing content for multiple product pages across complex brand portfolios.
• Research keywords, competitor content and industry trends to optimize existing content and uncover new opportunities.
• Monitor, measure, report and optimize keywords on an ongoing basis for client product pages.

FOR OUR AGENCY

• Help develop processes to elevate our approach to eComm, and SEO broadly.
• Partner with account teams to help support growth opportunities with new/existing clients.
• Support in raising the digital acumen of the agency—sharing emerging digital shifts and trends.
• *Experience**
• 3-5 years experience in the industry; some agency experience
• Bachelor’s degree in marketing, technical communication or other related field
• Experience with a range of categories including CPG, food/ beverage/wine/spirits, technology, toy and gaming preferred.
• Familiarity and proficiency with SEO research tools.
• Deep understanding of the North American e-retail landscape: Walmart, Target, Amazon, major grocery, etc
• Familiarity with Keynote, Apple OS, Microsoft Office
• *Key qualities**
• Highly collaborative and accountable
• Excellent writing, editing and proofreading skills
• Detail oriented and technically proficient
• Ability to manage multiple workflows across timelines
• Roll-up-your-sleeves and do’ mindset
• *Reporting to**:

Strategy Director, Digital Commerce

Extended team partners

• Agency leadership
• Marks global strategy team
• Creative Director + creative partners
• Account leads
• *Experience**: Required
• 3 - 5 years: Years experience in the industry; some agency experience
• Familiarity with Keynote, Apple OS, Microsoft Office
• Deep understanding of the North American e-retail landscape: Walmart, Target, Amazon, major grocery, etc
• Familiarity and proficiency with SEO research tools.

Preferred

• Experience with a range of categories including CPG, food/ beverage/wine/spirits, technology, toy and gaming preferred.
• *Education**: Required
• Bachelors or better