E-Commerce Manager
Santa Fe Tortilla CompanyIgnite your passion for digital innovation as an E-Commerce Manager, leading the charge in creating dynamic online shopping experiences that captivate customers and drive business growth. This role offers an exciting opportunity to oversee all aspects of our e-commerce platform, from strategic planning and content management to marketing campaigns and data analytics. Join a forward-thinking team committed to excellence, creativity, and continuous improvement in the digital marketplace.
- Develop and execute comprehensive e-commerce strategies to enhance user experience, increase sales, and optimize online performance.
- Manage and update website content using content management systems like WordPress, ensuring accuracy, relevance, and SEO friendliness.
- Implement SEO best practices utilizing SEO tools and keyword research to improve search engine rankings and organic traffic.
- Design engaging visual content using Adobe Photoshop and Adobe Creative Suite to support marketing campaigns and product listings.
- Coordinate with marketing teams to plan and execute social media marketing initiatives across platforms such as Facebook Advertising and other social channels.
- Utilize Google Ads (formerly Google AdWords) and SEM techniques to drive targeted traffic through paid advertising campaigns.
- Analyze website performance with Google Analytics and other analytics tools to identify opportunities for conversion optimization and performance marketing improvements.
- Conduct A/B testing, analyze user behavior, and apply insights to refine website layout, content, and marketing strategies for maximum impact.
- Collaborate with cross-functional teams on email marketing campaigns, automation workflows, and B2B marketing initiatives to nurture leads and boost sales.
- Stay current with industry trends in digital marketing, e-commerce technologies, HTML, CSS, JavaScript, SQL, and other relevant tools to keep our platform innovative.
- Proficiency with SEO tools, Google Analytics, Google Ads, SEM strategies, and performance marketing techniques.
- Strong knowledge of content creation, copywriting, graphic design, HTML, CSS, JavaScript, SQL, and content management systems like WordPress.
- Experience with social media management platforms including Facebook Advertising for targeted campaigns.
- Expertise in marketing automation tools to streamline campaigns and improve customer engagement.
- Ability to analyze data effectively to inform decision-making processes related to conversion optimization and digital marketing performance.
- Excellent communication skills with a flair for creative content development across multiple channels.
- Familiarity with B2B marketing strategies within an e-commerce context is a plus. Join us as an E-Commerce Manager if you’re ready to lead innovative online initiatives that elevate brand presence while enjoying a vibrant work environment dedicated to your growth!
Pay: From $75,000.00 per year
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Relocation assistance
Application Question(s)
- B to C experience with major consumer e-commerce sites
Work Location: In person
Job Type
- Job Type
- Full Time
- Location
- Santa Fe, NM, United States
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