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E-Commerce Manager

Santa Fe Tortilla Company

Ignite your passion for digital innovation as an E-Commerce Manager, leading the charge in creating dynamic online shopping experiences that captivate customers and drive business growth. This role offers an exciting opportunity to oversee all aspects of our e-commerce platform, from strategic planning and content management to marketing campaigns and data analytics. Join a forward-thinking team committed to excellence, creativity, and continuous improvement in the digital marketplace.

  • Develop and execute comprehensive e-commerce strategies to enhance user experience, increase sales, and optimize online performance.
  • Manage and update website content using content management systems like WordPress, ensuring accuracy, relevance, and SEO friendliness.
  • Implement SEO best practices utilizing SEO tools and keyword research to improve search engine rankings and organic traffic.
  • Design engaging visual content using Adobe Photoshop and Adobe Creative Suite to support marketing campaigns and product listings.
  • Coordinate with marketing teams to plan and execute social media marketing initiatives across platforms such as Facebook Advertising and other social channels.
  • Utilize Google Ads (formerly Google AdWords) and SEM techniques to drive targeted traffic through paid advertising campaigns.
  • Analyze website performance with Google Analytics and other analytics tools to identify opportunities for conversion optimization and performance marketing improvements.
  • Conduct A/B testing, analyze user behavior, and apply insights to refine website layout, content, and marketing strategies for maximum impact.
  • Collaborate with cross-functional teams on email marketing campaigns, automation workflows, and B2B marketing initiatives to nurture leads and boost sales.
  • Stay current with industry trends in digital marketing, e-commerce technologies, HTML, CSS, JavaScript, SQL, and other relevant tools to keep our platform innovative.
  • Proficiency with SEO tools, Google Analytics, Google Ads, SEM strategies, and performance marketing techniques.
  • Strong knowledge of content creation, copywriting, graphic design, HTML, CSS, JavaScript, SQL, and content management systems like WordPress.
  • Experience with social media management platforms including Facebook Advertising for targeted campaigns.
  • Expertise in marketing automation tools to streamline campaigns and improve customer engagement.
  • Ability to analyze data effectively to inform decision-making processes related to conversion optimization and digital marketing performance.
  • Excellent communication skills with a flair for creative content development across multiple channels.
  • Familiarity with B2B marketing strategies within an e-commerce context is a plus. Join us as an E-Commerce Manager if you’re ready to lead innovative online initiatives that elevate brand presence while enjoying a vibrant work environment dedicated to your growth!

Pay: From $75,000.00 per year

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Relocation assistance

Application Question(s)

  • B to C experience with major consumer e-commerce sites

Work Location: In person

Job Type

Job Type
Full Time
Location
Santa Fe, NM, United States

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