SEO Specialist (E-Commerce & Digital Marketing)

Prima Decorative Hardware delivers premium decorative hardware solutions across Canada and the USA. Since 2010, we have offered timeless style and functionality through our range of door and cabinet hardware, air vent covers, multipoint lock trims, and more. Crafted from quality materials and finishes, our products embody excellence. We are known for personalized service, attention to detail, and handcrafted hardware tailored to each project. Local customers enjoy in-store pickup; all benefit from fast, reliable delivery.

We invite a skilled SEO & Digital Marketing Specialist to contribute to Prima’s online growth, support organic expansion, and drive both e-commerce and in-store sales. The ideal candidate demonstrates creativity, a results-driven mindset, and seeks to make a measurable impact in the home décor and hardware sectors.

Key Responsibilities

• Manage and optimize our Shopify store (product listings, collections, landing pages, UX)
• Perform keyword research and implement effective SEO strategies.
• Optimize website content for higher search rankings.
• Conduct technical SEO audits (site speed, indexing, crawl errors)
• Improve on-page SEO (meta tags, headings, internal linking, image optimization)
• Build and manage backlinks (off-page SEO)
• Monitor performance using Google Analytics and Search Console.
• Plan, execute, and optimize paid advertising campaigns (Google Ads, Meta Ads)
• Grow and engage audiences on social media platforms.(Instagram, Facebook, Tiktok)
• Create high-quality visual content (Photoshop, Canva) and short-form videos (Reels, TikTok, Shorts)
• Develop and schedule engaging content to increase brand awareness and engagement.
• Launch and promote new products and seasonal campaigns.
• Analyze competitors and identify growth opportunities.
• Support B2B marketing efforts and implement strategies to increase in-store walk-in traffic.
• Prepare regular performance reports with actionable insights.

Qualifications

• At least 2 years of professional experience in digital marketing, with preference for those who have worked in home décor, hardware, or e-commerce environments. Must demonstrate clear success in managing digital marketing campaigns relevant to these industries.
• Experience optimizing for AI-powered search engines (such as Google SGE or Bing AI), implementing voice search strategies, and leveraging local search directories (Google Business Profile, Yelp, Bing Places) is highly valued.
• Strong knowledge of Shopify platform management
• Hands-on experience with Meta Ads Manager and Google Ads
• Proficiency in Google Analytics and campaign tracking
• Experience with photo and video editing tools (Photoshop, Canva, etc.)
• Strong understanding of SEO, content marketing, and social media trends
• Strong analytical and creative problem-solving skills
• Experience in marketing architectural or decorative hardware products
• Knowledge of interior design trends or the home renovation market
• Familiarity with email marketing tools (Klaviyo, Mailchimp)
• Experience with local SEO and strategies to drive retail foot traffic
• Increased organic traffic and improved search rankings
• Growth in online sales and conversion rates
• Strong engagement across social media channels
• Measurable increase in in-store customer visits