Marketing Lead

About Us

OpenSolar was founded in 2017 by global pioneers in solar software - Andrew Birch and Adam Pryor. OpenSolar exists to accelerate the adoption of solar and renewable energy globally. We provide the world's clean energy professionals with an end-to-end digital design, sales and management software to grow their businesses, free of charge.

OpenSolar is driven by its mission to accelerate the adoption of solar for a world powered by sunshine by 2050. We stay focused on our mission by obsessing over the experience of our end users, being open and honest, solving problems through careful and deliberate design, and by keeping things simple.

OpenSolar is a truly global organization with our team spread across 15 countries and our user base spread over 160+ countries. Find out more about our world class crew here:

At OpenSolar, we are dedicated to cultivating a workplace that celebrates diversity and promotes inclusivity. Our goal is to build a team that is reflective of the communities we serve, recognising that diversity brings strength and richness to our organisation. We believe that everyone should feel empowered to bring their authentic selves to work and we are committed to creating an environment where all employees are valued, respected, and supported. We actively seek to attract and retain a talented workforce that represents the breadth of our society. We provide equal opportunities for everyone to thrive and advance in their careers, enabling them to achieve their full potential.

This is your opportunity to be part of the clean energy movement, creating a lasting impact on the world. All while being part of a passionate, fun, and highly collaborative team.

The Role

OpenSolar offers its platform free to solar contractors and generates revenue through industry partners who sell products and services inside the software. The Growth/Monetization function helps expand those revenue streams and ensures teams across OpenSolar apply a “monetization lens” to the value we create.

What you’ll be doing

• Design and execute local marketing campaigns to Indian and Southeast Asian solar installers, using tools such as:
• Targeted direct email marketing campaigns
• Social media campaigns, working closely with the global social marketing and content team
• Paid Google Search / SEM campaigns
• In-platform advertising campaigns
• Promote and grow awareness of all platform features to solar installers to deepen engagement with the OpenSolar platform
• Collaborate with local partners such as finance, manufacturing and solar distribution companies to design and execute co-marketing campaigns to the partners’ solar installer customer bases
• Work the local OpenSolar India team to uncover and execute on local PR opportunities to expand awareness and interest in OpenSolar
• Work with the OpenSolar business intelligence team to design reporting on the growth and platform behavior of local solar installers
• Engage local solar installers to build a database of testimonials that can be used in the marketing of OpenSolar
• Support OpenSolar’s presence at conferences across Asia by supporting booth exhibitions and creating high-quality marketing materials, including booth design, brochures, and branded swag

What you’ll need

Marketing Skills

• 6+ years of marketing experience, preferably B2B experience and ideally marketing to solar installers
• Proven track record in designing and executing localized marketing campaigns
• Some experience in partner marketing is preferred but not required
• Familiarity with social media dynamics and social media marketing
• Proven experience in marketing campaign measurement and ROI analysis
• Demonstrable familiarity with SEM and SEO

Other skills

• Experience working with product management and web development teams to build campaign assets such as landing pages and OpenSolar Expo stands
• Strong ability to self-motivate and innovate without waiting for direction
• Project management skills to manage matrixed cross-functional teams, to ensure they execute per your requirements
• Excellent relationship building skills and the ability to establish trusted, collaborative relationships with our many global and local partners

Preferred Experience - Nice-to-Haves

• Background in SaaS platform products
• Familiarity with with Hubspot

What we bring

• A Passionate, Driven, and Highly Collaborative Team: Join a team that is dedicated to making a difference, where collaboration and passion drive our success.
• Mission-Focused Organization with a Well-being-Led Culture: We prioritize both our