E-commerce Manager

Job Overview

We are seeking a dynamic and results-driven E-commerce Manager to lead our online sales initiatives and elevate our digital presence. In this role, you will oversee the entire e-commerce platform, develop innovative marketing strategies, and optimize user experience to maximize conversions. Your expertise in digital marketing tools, content creation, and web analytics will drive growth and engagement across all online channels. Join us to shape the future of our digital commerce and deliver exceptional shopping experiences for our customers!

Duties

• Develop and implement comprehensive e-commerce strategies to increase sales, traffic, and customer engagement across all online platforms.
• Manage website content using content management systems like WordPress, ensuring accurate product listings, compelling copywriting, and engaging visuals created with Adobe Creative Suite tools such as Photoshop.
• Optimize website performance through SEO techniques, keyword research, and conversion rate optimization tactics to improve visibility on search engines using SEO tools and SEM campaigns with Google Ads and Google AdWords.
• Utilize analytics platforms like Google Analytics and SQL to monitor website traffic, user behavior, and campaign performance; adjust strategies accordingly to enhance ROI.
• Coordinate social media marketing efforts across platforms such as Facebook Advertising and social media management tools to boost brand awareness and drive traffic.
• Execute email marketing campaigns using marketing automation tools to nurture leads and retain customers.
• Collaborate with graphic designers for visual content creation, ensuring consistency in branding and messaging across all digital channels.
• Oversee performance marketing initiatives including Google Ads campaigns, Facebook Advertising, and SEM strategies to attract targeted audiences.
• Implement A/B testing for landing pages, ad creatives, and email campaigns to continually improve conversion rates.
• Stay updated on the latest trends in digital marketing, e-commerce technologies, and industry best practices to maintain a competitive edge.

Requirements

• Proven experience managing e-commerce platforms with a strong understanding of content management systems like WordPress.
• Proficiency in SEO tools, Google Analytics, Google AdWords, SEM strategies, and marketing automation platforms.
• Skilled in HTML, CSS, JavaScript, and SQL for website customization and data analysis purposes.
• Expertise in content creation—including copywriting—and graphic design using Adobe Photoshop and Adobe Creative Suite.
• Strong knowledge of social media marketing strategies including Facebook Advertising and social media management tools.
• Experience with email marketing campaigns and performance marketing tactics aimed at B2B or B2C audiences.
• Ability to analyze data effectively to inform decision-making; familiarity with analytics tools is essential.
• Excellent project management skills with the ability to coordinate multiple campaigns simultaneously.
• Creative mindset combined with a detail-oriented approach to optimize user experience and drive measurable results. Join us as an E-commerce Manager where your innovative ideas will shape the future of our online retail experience! We are committed to fostering a vibrant work environment that encourages growth, creativity, and success—empowering you every step of the way!

Job Type: Full-time

Pay: $50,000.00 - $90,000.00 per year

Benefits

• Relocation assistance

Work Location: In person