Head of Marketing

• *Role – Head of Marketing/ Manager - Marketing**
• *Location: Lyfe Bhubaneswar (with group-level marketing responsibilities for Lyfe Hotels & Resorts)**
• *Reports to: General Manager and COO (for group level)**

Apply - [email protected] The Head of Marketing at Lyfe Hotels is a strategic role responsible for developing and executing integrated marketing initiatives to enhance the brand visibility, market positioning, and revenue growth of Lyfe Hotels & Resorts. This role supports both the operational needs of the hotel and the long-term marketing vision of the group as it expands its hospitality portfolio.

Our vision is to foster a harmonious environment where guests can craft their own unique stories amidst the blend of premium service, sophisticated design, and exceptional food and beverage offerings. Our mission is to enrich the life of every guest who walks through the doors of Lyfe Hotels. Our goal is to deliver a unique, personalized, and memorable hospitality experience supported by strong brand engagement and modern marketing practices.

As the

Head of Marketing

, you play a key role in strengthening the brand identity of Lyfe Hotels while driving demand generation, customer acquisition, digital presence, and strategic partnerships.

Your role contributes significantly to positioning Lyfe Hotels & Resorts as a modern, innovative, and guest-centric hospitality brand.

Your role involves working closely with Sales, Revenue Management, Operations, and Corporate Leadership to design marketing strategies that support business growth. Through effective brand communication, digital marketing initiatives, and strategic collaborations, you will help ensure that Lyfe Hotels maintains strong market visibility and competitive advantage.

• *Key Responsibilities**

In this role, you will assume responsibility for planning, implementing, and managing marketing initiatives that enhance brand positioning, customer engagement, and revenue growth while ensuring alignment with brand standards and business objectives.

• *Commercial Marketing Strategy**

Develop and implement comprehensive marketing strategies aligned with the commercial goals of Lyfe Hotels.

Support revenue growth through integrated marketing initiatives aligned with sales and revenue management strategies.

Identify market trends, customer segments, and competitive opportunities to strengthen market positioning.

Support marketing planning for new hotel projects and upcoming developments within the group.

Coordinate with leadership on annual marketing plans, campaign strategies, and marketing budgets.

• *Marketing Communication & Brand Collateral**

Develop and manage marketing communication across all platforms to ensure consistent brand messaging.

Create and maintain marketing collateral including brochures, corporate presentations, promotional materials, and digital assets.

Ensure all marketing communication aligns with brand identity, tone, and design standards.

Collaborate with internal teams and external agencies for creative development and marketing production.

Support sales initiatives through well-designed marketing materials and brand presentations.

• *Digital Marketing & Online Distribution**

Develop and execute digital marketing campaigns to improve brand visibility and customer acquisition.

Manage and optimize digital platforms including social media, search marketing, online advertising, and email campaigns.

Monitor and enhance the hotel’s presence across online travel agencies (OTAs) and travel platforms.

Track digital marketing performance and implement strategies to improve reach, engagement, and conversion rates.

Work with revenue and reservations teams to align online campaigns with inventory and pricing strategies.

• *Website Management & Productivity**

Oversee the performance, functionality, and content management of the Lyfe Hotels website.

Ensure the website supports direct bookings and functions as a key brand engagement platform.

Coordinate with web developers and digital partners to maintain website performance, SEO optimization, and user experience.

Analyze website traffic, booking patterns, and user behavior to improve website productivity.

Ensure timely updates of promotions, events, packages, and brand content.

• *Customer Acquisition & Demand Generation**

Design and implement marketing campaigns to generate new business across corporate, leisure, and event segments.

Support marketing initiatives for weddings, conferences, events, and group bookings.

Work closely with the Sales team to develop marketing campaigns that drive qualified leads and business opportunities.

Track campaign results and measure marke