Marketing and Social Media Coordinator - Part-time

• *Job Overview**

We are seeking a creative and detail-oriented Social Media Coordinator to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing engaging social media strategies across various platforms to enhance brand visibility and drive customer engagement. This role offers an exciting opportunity to work within a fast-paced digital marketing environment, leveraging skills in graphic design, SEO, and analytics to optimize online presence. The position requires a proactive individual with a passion for e-commerce, digital marketing, and content creation.

• *Duties**
• Develop, implement, and manage social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Create compelling visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support marketing initiatives.
• Conduct keyword research and optimize content for SEO to increase organic reach and improve search engine rankings.
• Manage social media scheduling tools like Hootsuite and Buffer to ensure consistent posting schedules.
• Monitor, analyze, and report on social media performance using Google Analytics and platform insights to inform future strategies.
• Collaborate with the marketing team to align social media content with overall branding and promotional goals.
• Engage with followers by responding to comments, messages, and reviews in a timely manner.
• Assist in managing Facebook Advertising campaigns to target specific audiences effectively.
• Proofread all content for accuracy, clarity, and brand consistency before publishing.
• Stay updated on the latest digital marketing trends and social media best practices to continually improve campaign effectiveness.
• *Experience**
• Proven experience in social media management within an e-commerce or digital marketing environment.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Hands-on experience with social media scheduling tools such as Hootsuite and Buffer.
• Knowledge of SEO principles, keyword research techniques, and Google Analytics for data-driven decision making.
• Familiarity with Facebook Advertising platform and digital marketing strategies.
• Excellent proofreading skills with attention to detail in content creation.
• Ability to analyze metrics and adjust strategies accordingly for optimal engagement.
• Prior experience in managing multiple social media channels simultaneously is preferred. This role is ideal for a motivated individual eager to grow their career in digital marketing while contributing innovative ideas that elevate brand presence across social platforms.

Job Types: Part-time, Permanent

Pay: $20.00 per hour

Expected hours: 22.0 per week

Work Location: In person