Marketing Analytics Analyst

• *Company Description**

Sharp Source IT is a dynamic organization specializing in providing innovative technology solutions tailored to meet the needs of modern businesses. Our goal is to help clients leverage data-driven strategies to achieve operational excellence and growth. With a commitment to quality and cutting-edge technology, we empower organizations to tackle complex challenges and unlock new opportunities.

Sharp

Source IT is dedicated to fostering professional growth and values collaboration, innovation, and diversity within our team.

• *Role Description**

This is a contract role and our Client is seeking a strong Marketing Analyst.

Priority will be given to

• Candidates who are available to work on-site in the office
• Work hybrid with 2-3 days in the office
• Remote workers as long as they are well qualified

Qualifications

• 3–5+ years of experience in eCommerce, marketing analytics, or retail media analytics
• Strong understanding of Amazon and or Walmart advertising ecosystem
• Proficiency in:
• Excel (advanced)
• Data visualization tools (Power BI, Tableau, Looker)
• SQL (preferred)

What You’ll Do

Drive Media Performance

Analyze performance across paid media channels including Sponsored Ads, DSP, and video

Monitor key metrics like ROAS, CPC, CTR, conversion rate, and share of voice

Identify what’s working, what’s not, and where to optimize campaigns

Turn Data Into Strategy

Translate campaign and audience data into actionable recommendations

Support marketing teams with insights that guide day-to-day optimizations

Lead analysis for major events like Prime Day and Cyber Week

Own Full-Funnel Measurement

Connect upper-funnel media to downstream impact on traffic, conversion, and sales

Evaluate incrementality and true performance impact using data and trend analysis

Understand the Customer

Analyze customer journeys and path-to-purchase behavior

Develop audience insights to improve targeting, reach, and conversion

Bridge Media + Retail Performance

Tie media results to pricing, promotions, inventory, and product performance

Understand how paid media influences total business outcomes, not just attributed sales

Track the Market

Monitor competitor activity, keyword trends, and category dynamics

Identify growth opportunities and inform investment decisions

Build Reporting & Insights

Create dashboards and scalable reporting across media and retail performance

Ensure data consistency across platforms like Amazon, Pacvue, Profitero, and Stackline

Deliver clear insights tailored to stakeholders

Support Planning & Forecasting

Use historical data to guide campaign planning and budget allocation

Analyze performance after key events and recommend improvements