Marketing Associate

• *Job Title: Creative Content & Social Media Executive**
• *Experience:**

1–3 Years

• *Department:**

Marketing / Digital Marketing

• *Employment Type:**

Full-time

• *Job Purpose**

The Creative Content & Social Media Executive will be responsible for

• *conceptualizing, creating, executing, and analyzing content**

across digital platforms. This role requires a

• *creative thinker**

who can independently research trends, generate fresh content ideas, coordinate production, publish content, and evaluate performance to continuously improve engagement and brand visibility.

• *Key Responsibilities**
• *1. Content Ideation & Strategy**
• Research trends, competitors, and audience preferences to
• *generate innovative content ideas**

.

• Plan content themes, campaigns, and storytelling concepts aligned with brand objectives.
• Take ownership of
• *content from idea to execution**

, not just posting.

• Proactively suggest new formats, series, reels concepts, and engagement ideas.
• *2. Content Creation & Execution**
• Create engaging content including reels, posts, stories, captions, and basic visuals.
• Write compelling captions, hooks, CTAs, and hashtags while maintaining brand voice.
• Coordinate with photographers, videographers, and designers to execute content ideas.
• Ensure content quality, relevance, and consistency across platforms.
• *3. Social Media Management**
• Manage day-to-day operations of social media platforms (Instagram, Facebook, etc.).
• Schedule, publish, and monitor content as per the content calendar.
• Engage with the audience through comments, messages, and interactive features.
• Build meaningful audience interaction and community engagement.
• *4. Campaign & Promotion Support**
• Plan and execute content for launches, promotions, events, workshops, and seasonal campaigns.
• Collaborate with the marketing team to align content with ongoing campaigns.
• Support basic paid promotions by providing creative inputs and performance insights.
• *5. Analytics, Insights & Improvement**
• Track content and social media performance using platform insights and tools.
• Analyze reach, engagement, saves, shares, and conversions.
• Identify what works and what doesn’t, and
• *optimize content strategy accordingly**

.

• Prepare simple weekly/monthly performance summaries with actionable insights.
• *6. Coordination & Ownership**
• Ensure smooth coordination with internal teams for approvals and timelines.
• Follow up on creative production and ensure timely publishing.
• Take responsibility for content deadlines and overall execution quality.
• *Required Skills & Qualifications**
• 1–3 years of experience in content creation, social media, or digital marketing.
• Strong
• *creative thinking and storytelling skills**

.

• Ability to independently research, ideate, and execute content.
• Good understanding of Instagram, Facebook, and short-form video formats.
• Basic knowledge of analytics and content performance tracking.
• Hands-on experience with tools like Canva or similar design platforms.
• *Soft Skills (Very Important)**
• **Creative mindset with curiosity to explore new ideas**

.

• Strong communication and collaboration skills.
• Ownership mentality — takes responsibility for end results.
• Time management and ability to handle multiple tasks.
• Openness to feedback and willingness to experiment.
• Problem-solving attitude with a growth mindset.
• *Preferred Skills**
• Experience with content scheduling tools.
• Basic video editing or reel creation knowledge.
• Awareness of current social media trends, sounds, and formats.
• Prior experience managing content calendars end-to-end.