Digital Marketing Advisor

Salary Rate: $54,702-$62,249- Check out the YMCA’s total compensation package!

Location: 90 Eglinton Ave. East, Toronto ON - Hybrid work schedule currently available

Work Hours: Available to work between 7am-6pm, Monday to Friday

Employment Type: Contract Full-Time Salaried - 6 Months (Existing Vacancy)

Number of Vacancies: 1

Anticipated Start Date: Immediately

Deadline to Apply: April 1, 2026 at 5:00pm

Be the Spark! As part of a comprehensive team, the Digital Marketing Advisor works under the direction of the Digital Marketing Manager to support all programs in their digital content marketing, email marketing, conversion optimization and SEO needs. The position requires a marketing and communications generalist having a specific interest and competency in Project Management, Email Marketing, Segmentation, Personalization, Website Design & Development, Content Writing, Social Media Management, UX Design & Testing and Web Analytics. Additional interest in Digital Advertising is an asset.

In this role, you will

Responsibilities

• Manage the creation, approval, and deployment of all emails (member newsletters and acquisition emails) in collaboration with Digital Production Team members (depending on program resources), Program Marketing Managers, and the creative team.
• Handle email lists, segmentation, personalization, CRM List Pulls, and Requests.
• Ensure the quality of all email deployments through SPAM tests and A/B subject/content tests to enhance engagement rates.
• Ensure CASL & AODA compliance in all emails.

Website Management

• Update website layout and components in conjunction with the rollout of new sub-brands and the master brand.
• Provide support to the digital production team across all program areas for higher-level website edits.
• Monitor website analytics and produce quarterly reports on website traffic and engagement.
• Implement personalization across the website to enhance user satisfaction (using new Sitecore upgrades).
• Create new requirement documents for assets and content.
• Manage, design, and create microsites and landing pages.
• Enhance website engagement through the creation and management of embedded forms.

Social Media Management

• Utilize the social dashboard to maximize engagement with the social media channel audience.
• Offer support to the digital production team across all program areas and engage with users on social media platforms.
• Monitor keywords/users, particularly in high-risk scenarios.

Technology Projects

• Collaborate with IS/DST/external partners to coordinate user and quality assurance testing (UAT) and implement new additions to the website.
• Attend daily project check-ins.
• Provide advice to the project team on association needs.
• Perform timely UAT, identifying and reporting bugs, and responding to questions on Jira tickets.

SEO

• Develop organic SEO plans in partnership with digital and program marketing managers.
• Create SEO keyword plans for DPTs based on competitor and SERP reports using tools like SEM Rush.
• Track the performance of SEO efforts using tools like SEO Moz.

Training and Skill Tracking

• Train all new digital production team members on the available digital tools.
• Conduct semi-annual skill level reviews of DPT members and reallocate resources to help them gain competencies accordingly.
• Master new Sitecore tools that enhance our efficiencies on the website and email.

Reports

• Generate weekly/monthly website/digital advertising reports for multiple programs.
• Collaborate with the Marketing Analyst and Digital Marketing Manager to establish and monitor email marketing KPIs, report on list health, and track CASL consent status across programs.

Other Duties

• Assist the Digital Marketing Manager in setting up and deploying digital advertising campaigns as required.
• Undertake additional special Marketing and Communications projects and duties as assigned.

You bring

• University Degree or College Diploma in Marketing or a related discipline or equivalent experience
• Demonstrated experience in development and implementation of marketing projects acquired through a combination of previous experience in a marketing, advertising and/or not-for-profit environment;
• Demonstrated ability and experience in:
• Managing execution of multiple projects, timelines and budgets simultaneously
• Working with and gaining alignment from multiple internal and external stakeholders
• Working with agencies and/or in-house creative teams
• Excellent attention to detail with a strong problem-solving, project management, organizational and multi-tasking skills;
• Exceptional interpersonal skills, as well as tact, diplomacy and professionalism are essential for dealing with members, volunteers, media and the general public;
• Self-starter and ability to work independently and as part of a team;
• Demonstrated ability to meet tight deadlines;
• Proficient in Excel, Word and PowerPoint;
• Advanced user of CMS systems like Wordpress and Sitecore
• Advanced user of ESP tools like Campaign Monitor, Sitecore EXM and MailChimp
• Knowledge in using SmartSheet, CRM, Google Analytics and Facebook Business Manager
• Proficient in Adobe Desktop and Web Publishing Suite;
• Demonstrated ability to work in a highly confidential environment with constant communications between executive management staff, and to maintain confidentiality and discretion.
• Analytical abilities to research and present information;
• Basic knowledge of graphic design, design technology, marketing and print production;
• Exceptional written and verbal communication skills;
• Flexibility regarding assigned hours of work and location; some travel may be required
• Well-developed interpersonal and relationship building skills; ability to establish rapport and excellent communication with members, staff and volunteers
• Excellent understanding of diversity, inclusion and equity including the ability to identify and address barriers, work effectively with diverse stakeholders, and integrate equity into program design

What you need to succeed

• Commitment to the YMCA’s Mission, Vision and Values
• Focus on the health, safety and wellbeing of all children, youth, and vulnerable people in YMCA programs including understanding legal and moral obligations related to reporting suspected child abuse to Child Protection Services
• YMCA Competencies: Accountable, Relationship-Builder, Improvement-Orientated, Team Player & Leader, Equity and Wellbeing Promoter

Why work for the YMCA?

The YMCA of Greater Toronto is a charity that ignites the potential in people, helping them grow, lead, and give back to their communities. We are committed to helping our employees reach their full potential and are recognized as a great place to work. We offer meaningful jobs and the opportunity to make a difference in the lives of individuals and the health of our communities. See what you can expect from the YMCA here.

Joining the Y means contributing to over 170 years of providing opportunities for people to shine through programs and services, such as health and fitness, licensed child care, camps, employment and immigrant services, education and training, and services for youth, families, and seniors. Learn more in our 2025–2030 strategic plan, Greater Together, which outlines how we are focused on building communities where people feel healthier and more connected to their neighbours.

The YMCA of Greater Toronto is committed to Diversity, Equity, Inclusion and Belonging. We strive to remove barriers to employment and recognize that diverse staff who reflect the communities we work in enrich the experiences of our participants and our team. As an equal opportunity employer, we invite applications from all qualified candidates including racialized people/people of colour, Indigenous Peoples, disabled people/people with disabilities and members of 2SLGBTQIA+ communities.

If we can make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity so we can work with you to accommodate your needs.

In keeping with our commitment to safety and child protection, job offers are contingent on the successful completion of a Police Records Check. Within the first four months and every three years thereafter, a Vulnerable Police Records Check is required. Learn more about these checks here.

The YMCA only considers applicants who are legally entitled to work in Canada. We thank all applicants for their interest, however, due to the volume of applications we receive, we can only contact candidates who are selected for an interview.

Check out the next steps in our recruitment process and see what others are saying about working at the YMCA.