Senior Digital Marketing Strategist, E-commerce

Position Overview

A rapidly growing e-commerce company is seeking a creative and data-driven Senior Digital Marketing Strategist to drive online growth and customer engagement. This role, based in Salt Lake City, Utah, requires developing and executing multi-channel campaigns including SEO, SEM, social media, email, content, and affiliate programs. The ideal candidate will analyze market trends, optimize campaign performance through A/B testing and data analysis, and manage marketing budgets effectively while collaborating with sales, product, and creative teams. Enjoy a balanced Hybrid Work Schedule in an innovative environment.

Key Responsibilities

• Develop and implement multi-channel digital marketing strategies (SEO, SEM, social media, email, content, affiliate marketing).
• Analyze market trends and identify target audiences.
• Optimize campaign performance through A/B testing and data analysis.
• Manage marketing budgets effectively.
• Collaborate with sales, product, and creative teams to ensure brand consistency and maximize ROI.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years progressive experience in digital marketing with a focus on e-commerce and proven success in driving online revenue growth.
• Expertise with marketing automation platforms, CRM systems, and various analytics tools.
• Excellent communication, project management, and cross-functional collaboration skills.

Preferred Qualifications

• MBA or advanced marketing certification.
• Data-driven mindset with a passion for digital innovation.

Benefits & Perks

• Hybrid Work Schedule offering a balance of in-office collaboration and remote flexibility.
• Opportunity to work in a rapidly growing e-commerce environment.
• Competitive Compensation and comprehensive benefits package.
• Collaborative culture with a focus on digital innovation.