Social Media Marketing Specialist

As our Social Media Marketing Specialist, you’ll help shape how millions of people around the world discover and understand data every day.

About Visual Capitalist

At Visual Capitalist, our mission is simple: Make the World’s Data More Discoverable.

Since 2011, we’ve combined art, data, and storytelling to make complex topics easier to understand. As one of the fastest growing media companies, we publish data-driven visuals focused on markets, technology, energy, and global macro trends shaping the world.

Today, our work generates over 15 million monthly site visits and reaches 2 million social media followers globally.

The Role

Distribution is a core driver of our impact, and that’s where you come in.

In this role, you’ll help ensure our data-driven visuals consistently reach the right audience while engaging with a passionate community of leaders and decision-makers.

You’ll report to our Marketing Manager and collaborate closely with the Editorial and Brand Solutions teams to grow our social channels.

This is a hands-on role centered in strong execution for someone who enjoys bringing both creativity and clarity to how content shows up across platforms.

What You’ll Own

• Maintain a social media calendar aligned with editorial releases and branded campaigns
• Manage high-volume publishing across Visual Capitalist and related channels using scheduling tools
• Collaborate with the Brand Solutions team to execute sponsored social campaigns that drive visibility and engagement for our clients
• Collaborate with designers to optimize visuals for each platform
• Maintain an organized approach to resurfacing high-performing evergreen content
• Proactively engage with comments, DMs, and brand mentions to help nurture our growing community
• Track social performance against key engagement benchmarks and share a monthly recap with insights for the team
• Track competitor activity and stay current on platform trends, testing new ideas to strengthen reach and engagement
• Support broader marketing initiatives by adapting campaigns for social distribution

Who You Are

You enjoy not just posting on social media, but learning what performs, what resonates, and how to adapt content for different platforms without losing sight of the details.

You’re organized and comfortable in a fast-paced environment, and you like bringing structure to moving pieces rather than reacting to chaos.

You’re collaborative and proactive, and you genuinely care about understanding the audience and helping position Visual Capitalist as a leader in data storytelling.

You bring

• 3–5+ years of experience in social media, content, or communications
• Hands-on experience managing multi-platform publishing at scale
• A strong understanding of best practices across LinkedIn, Instagram, X, Facebook, Threads, and emerging platforms
• Clear editorial instincts by knowing what will resonate, when to reshare content, and how to frame stories for a social audience
• Experience using scheduling tools and structured workflows
• Strong written and verbal communication skills
• A data-informed approach to refining performance

Nice to have

• Experience supporting sponsored or branded campaigns
• Graphic design and/or video editing skills
• An interest in global macrotrends
• Curiosity about AI tools that improve workflow efficiency

Compensation

The approximate salary range for this role is $55,000–$65,000 CAD, depending on experience and scope alignment.

In addition to base salary, we offer

• 3 weeks annual vacation + birthday day off
• Extended health benefits
• Annual Health Spending Account
• Flexible work environment
• Dog-friendly Gastown office with free drinks and snacks
• Summer Friday half-days
• Weekly ‘Happy Hour’ and team social events

Interview Process

Stage 1: 45-minute video interview

Stage 2: Take-home practical exercise

Stage 3: 60-minute final conversation

How to Apply

If this role excites you, please upload one PDF that includes:

• Your resume
• Professional references
• A clickable link to a 1–2 minute video sharing why this role interests you and a social account or brand you admire (and why)

Please ensure your video link is accessible (Loom, YouTube unlisted, or Google Drive set to “Anyone with link can view”). Applications without a working video link will not be considered.

Our ideal situation is to hire someone in the Greater Vancouver area who can work hybrid (1-2 days in office per week), but candidates in other places in Canada may be considered.

Join the visual revolution 📊