Performance Marketing Strategy Lead

A company is looking for a Performance Marketing Architecture & Strategy Lead.

Key Responsibilities

Help customers improve performance marketing outcomes and KPIs through strategic engagements

Influence product roadmap by converting customer insights into innovations and feature development

Develop performance frameworks and ROI stories to support sales and customer success teams

Required Qualifications

8+ years of hands-on performance marketing and growth experience

Expert-level knowledge of Meta Conversions API (CAPI) and Google Enhanced Conversions

Proven experience with Incrementality testing and Media Mix Modeling (MMM)

Ability to function as a strategic advisor and understand multiple stakeholder perspectives

Experience building relationships and working cross-functionally with product and go-to-market teams