Marketing Operations Principal

A company is looking for a Marketing Operations, Principal to optimize and scale its marketing engine.

Key Responsibilities

Oversee the marketing tech stack and ensure seamless integration and functionality

Collaborate with various teams to enhance campaign efficiency, tracking, and conversion rates

Manage data collection for marketing KPIs and oversee budget and resource allocation

Required Qualifications

7+ years of experience in marketing operations or demand generation at a SaaS company

Proven expertise in marketing automation and analytics tools

Strong analytical skills with the ability to interpret complex data

Experience with lead scoring and revenue attribution modeling

Deep understanding of B2C and B2B SaaS go-to-market strategies