Marketing Analyst

A company is looking for a Marketing Analyst, Insights & Analytics, west coast based.

Key Responsibilities

Conduct in-depth analyses across the marketing funnel and evaluate campaign effectiveness

Support the development of executive-ready insights and narratives for senior marketing stakeholders

Identify opportunities for process improvement in marketing measurement and reporting

Required Qualifications

Bachelor's degree in Business, Marketing, Economics, Data Analytics, or a related field

2-4+ years of experience in Marketing Analytics or a related role, preferably in a B2B SaaS environment

Strong understanding of marketing funnel metrics and campaign performance

Advanced proficiency in Excel / Google Sheets and experience with BI tools

Ability to connect marketing performance metrics to broader business outcomes