Email Marketing Manager

A company is looking for an Email Marketing Manager to lead and optimize lifecycle communication programs across Email and SMS channels.

Key Responsibilities

Manage the end-to-end lifecycle communication strategy for Email and SMS, focusing on customer acquisition, onboarding, engagement, retention, and renewal

Plan and execute targeted email campaigns and automated lifecycle journeys, ensuring coordinated messaging across channels

Track performance metrics and analyze data to improve campaign effectiveness and customer engagement

Required Qualifications

4-5 years of experience in email marketing, lifecycle marketing, or CRM marketing

Experience managing email campaigns and marketing automation platforms

Experience with SMS marketing programs or mobile engagement channels

Strong analytical skills with a focus on data-driven marketing performance

Bachelor's Degree or equivalent work experience