Digital Marketing Analytics Lead

A company is looking for a Digital Marketing Analytics Lead to drive insight, strategy, and decision-making across its eCommerce business.

Key Responsibilities

Serve as a strategic analytics partner to marketing leadership, influencing decisions that drive revenue growth and profitability

Own marketing analytics end-to-end, from data extraction and validation to insight generation and executive-level recommendations

Create insight-first dashboards and reports in Power BI that highlight trends, risks, and opportunities

Required Qualifications

Bachelor's degree in Math, Marketing, Statistics, Computer Science, Finance, Economics, Data Science, or a related field

3-5 years of experience analyzing eCommerce and digital marketing performance with a track record of impactful recommendations

Strong SQL skills for data extraction and manipulation

Advanced experience with Power BI or Tableau for building dashboards

Ability to communicate insights clearly to senior business leaders