General Manager, DTC Ecommerce

A company is looking for a General Manager, DTC Ecommerce. Key Responsibilities Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months Launch one new high-converting bundle-based funnel per month Lead and coach a cross-functional ecommerce team of 6+ members Required Qualifications 5 to 10+ years in DTC ecommerce, especially with Shopify and paid social Proven track record of scaling ecommerce brands past $20M Experience owning revenue and profitability targets Deep expertise in Meta and TikTok Ads Hands-on experience with Klaviyo, Postscript, and Shopify CMS