Marketing Coordinator

Company: Utopia Health Center LLC

Locations: Greenbelt & Waldorf, MD (Regional Field Coverage Required)

Reports to: CEO / CFO

Compensation: $20.00 - $30.00 per hour

Status: Full-time potential. Part-Time / Internship preferred

Position Mission

The Clinical Growth & Community Liaison is the face of Utopia Health Center. Your mission is to bridge the gap between high-need populations and our life-saving behavioral health services. You will move beyond traditional "sales" to become a trusted consultant for the Maryland medical, legal, and educational communities, ensuring that every individual in need of IOP, MAT, or PRP services knows that Utopia is their fastest path to recovery.

Key Strategic Responsibilities1. High-Impact Relationship Management

· The "Intercept" Lead: Serve as the primary advocate for the Intercept program, identifying and educating referral sources on its specific benefits.

· Provider Ecosystem Development: Build and nurture a "referral-ready" network including Psychologists, Psychiatrists, Employee Assistance Programs (EAPs), Insurance Carriers, and School Groups.

· Legal & Social Service Advocacy: Establish consistent presence with juvenile court personnel, human service workers, and social workers to position Utopia as the premier step-down facility for court-mandated care.

2. Clinical Intake & Assessment Support

· Pre-placement Facilitation: Conduct initial assessments to identify funding eligibility and clinical fit, acting as the vital link between the referrer and our clinical team.

· Barrier Removal: Identify and communicate progress or roadblocks to families and state-level contacts to ensure a seamless entry into care.

3. Multi-Channel Market Expansion

· Territory Ownership: Manage a diverse base of referral sources across Prince George’s and Charles County, with a high willingness to travel and expand into Anne Arundel and Howard counties.

· Brand Awareness: Execute sophisticated outreach campaigns including mass mailings, digital marketing, and high-level presentations at trade shows and agency events.

· Market Intelligence: Conduct ongoing research to analyze competitor landscapes and develop adaptive marketing plans for Utopia’s year-over-year growth.

Required Qualifications

· Education: Bachelor’s degree in Social Services, Marketing, Public Relations, or a related field (Required). Master’s degree preferred.

· Experience: Minimum 1 year of successful field marketing or clinical liaison experience.

· Communication: Exceptional writing and public speaking skills. You must be able to present complex clinical concepts to both medical professionals and grieving families with equal empathy and clarity.

· Mobility: Must have a reliable vehicle and a valid driver's license. 50% travel is expected.

The "Utopia" Advantage

At Utopia, we aren't just another clinic. We are innovators. You will be representing a team that utilizes Sports Therapy to reach youth and high-performers who are often resistant to traditional care. You will work directly with our leadership to disrupt the status quo of mental health and substance abuse in Maryland.

Pay: $20.00 - $30.00 per hour

Work Location: On the road