SEO Specialist (Custom Websites + International SEO Experience)

Job Description

We are looking for an experienced SEO Specialist to help improve the search visibility and performance of our custom-built websites. This is not a typical CMS-based project—we need someone who understands the nuances of SEO for custom platforms and can work closely with our team to implement best practices at both the technical and strategic level.

Our business operates in both the United States and Europe, so experience with international SEO is essential.

Responsibilities

• Conduct comprehensive SEO audits (technical, on-page, and off-page)
• Identify and resolve technical SEO issues on a custom-built website
• Optimize site structure, internal linking, and crawlability
• Perform keyword research tailored to both US and European markets
• Develop and implement SEO strategies for multiple regions/languages
• Advise on international SEO best practices (hreflang, geo-targeting, etc.)
• Collaborate with developers to implement SEO improvements
• Monitor rankings, traffic, and performance metrics
• Provide ongoing recommendations for growth

Requirements

• Proven experience with SEO for custom-built websites (non-Shopify)
• Strong understanding of technical SEO (site speed, indexing, structured data, etc.)
• Demonstrated experience with international SEO (multi-region and/or multi-language sites)
• Familiarity with tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar
• Experience implementing hreflang and managing geo-targeting
• Ability to communicate clearly with both technical and non-technical stakeholders

Project Details

• Initial audit + ongoing optimization
• Potential for long-term engagement based on performance
• Flexible hours, remote

To Apply

Please include

• Examples of custom websites you’ve optimized
• Specific results you’ve achieved (traffic growth, rankings, etc.)
• Experience with international SEO (especially US + Europe)

Tools you typically use

• Your approach to technical SEO on non-CMS platforms